B2B Articles - June 21, 2017
Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may be leaving leads on the table. So study up on these manufacturing marketing trends and statistics to inform your strategy in 2017.
In conclusion, manufacturing marketers are expanding into new tactics, and analyzing metrics to discover what resonates. So in your own strategy, practice a mix of content and promotion channels, while aways tracking conversions through your sales funnel.
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