February 22, 2015
You can view the 2017 updated version of nonprofit marketing statistics here.
We are sharing a collection of fascinating nonprofit marketing statistics for 2015. Much of this data came from studies and reports throughout 2012, 2013, and 2014--and we find them to be highly relevant to nonprofits in 2015. Although many nonprofits are beginning to embrace digital marketing best practices--the adoption is often slow and not thorough.
84% is the percentage of nonprofit donation landing pages that are not optimized for mobile. - Online Marketing Scorecard
-- Email marketing stats by Mailchimp, February 9, 2015
86% of the most effective nonprofit professionals have someone who oversees content marketing strategy, compared with 46% of their least effective peers. - Content Marketing Institute
Web posts with visuals drive up to 180 percent more engagement, and research indicates people process visuals 60,000 times faster than text. - Guidestar
Millennials will make up 75 percent of the workforce by 2025 - The Brookings Institution
2014 was the tipping point for more Web traffic coming from mobile devices than desktop computers. This trend will not only continue, but increase, into 2015. - Guidestar
79% of fundraising emails do not personalize the “To Line” with a first and last name. - Online Marketing Scorecard
Between 2001 and 2011, the number of nonprofits has increased 25 percent; from 1,259,764 million to 1,574,674 million today. - Urban Institute
63% is the percentage of donors that want to know how money will be used. -- Money for Good II Report
Approximately 1.44 million nonprofits were registered with the Internal Revenue Service (IRS) in 2012, an increase of 8.6 percent from 2002.
More than one-third of nonprofit organizations did not send a single email to new email subscribers within the first 30 days of signing up. - Online Marketing Scorecard
6% is the percentage of charitable giving that comes from corporations. -- Giving USA
70% of nonprofits outsource design services for their content marketing. -- CMI's 2014 Nonprofit Content Marketing Study
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