January 22, 2015
The nonprofit landscape has changed quite a bit in recent years.
Organizations can no longer rely solely on phone calls, mailings, and event marketing to raise money and engage new donors.
Today’s nonprofits need to be innovative in their efforts, and that’s why the smart ones are investing heavily in their websites and digital marketing.
Not only is online marketing less costly and time-consuming than traditional campaigns, it can actually be more effective at collecting donations, engaging new donors, and increasing awareness.
Internet fundraising grew by roughly 13 percent last year, according to a survey of 100 of the largest nonprofits conducted by The Chronicle.
Here’s what an optimized website can do for your nonprofit:
The average gift amount for monthly donors is $19.
Now that you know how a strong online presence will benefit your nonprofit, let’s talk about how to go about creating one:
SOURCE: Iatspayments - https://home.iatspayments.com/industry-news/online-donations-payment-processing-trends/online-fundraising-rise
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