B2B Articles - February 15, 2014
Brands can use email lists to drive leads and acquire new customers. Basically email lists should be comprised of prospects that have expressed interest in your brand, product or a service. Perhaps they are not ready to buy--so they are not a full lead. By encouraging prospects to subscribe to your email list, you have the ability to stay in touch and provide them content that nurtures the relationship. Gaining their permission is vital.
By offering incentives for joining your email list, you will produce the following benefits:
Both immediate or future incentives could work as an offer for expanding your email marketing list. Remember to make the call-to-action clear and accessible within your blog or company news area. Explain to potential subscribers what they will receive if they join your list. Remind them about your privacy policy, and make your policies clear and accessible. Users do not want their information sold or shared. Incentives work only if you establish trust and clearly indicate the value proposition of your email list.
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