The term "influencer marketing" conjures up images of highly followed TikTok or Instagram accounts pawning new products for brands that give them a commission. However, the spotlight is shifting toward the somewhat overlooked realm of B2B influencer marketing, revealing a distinct landscape with...
By Jenny Goldade, Content Specialist B2B companies often use marketing campaigns to shout their message. Instead of this approach, businesses should use campaigns to poll their target audience on their interests. In other words, B2B companies can use marketing campaigns to test various topics and...
By Ava Champion, Content Specialist, and Lindsey Glorioso, Digital Marketer. B2B businesses looking to generate leads with paid advertising should consider LinkedIn since it offers an impactful way for businesses to reach and connect with their audiences. 89% of B2B marketers use LinkedIn for lead...
By Ava Champion, Content Specialist, Daniel Traicoff, Growth Specialist, and Lindsey Glorioso, Digital Marketer. Google Ads can be a powerful lead generation tool for B2B businesses. In fact, as of February 2023, Google holds 93.37% of the search engine market share globally.1 And since 49% of B2B...
By Ava Campion, Content Specialist In 2022, health IT, mental health tech, and telehealth all saw funding increases, according to a CB insights report on the State of Digital Health.1 As the need for innovative technology grows within the healthcare industry, B2B healthcare tech companies need to...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator, marketing has moved from a creative, brand-focused cost...
Who hasn’t been on the receiving end of an unsolicited sales call? We all get them, and usually, we don’t want them. It can seem intrusive, distracting, and even awkward for recipients who aren't in a position to make a decision. The fact is, 90% of top-level B2B decision-makers say they don’t even...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio, Growth Manager; Sarah Ceilinksi, Market Insights &...
By Chantel Hall, Content Specialist In 2021, 67% of content teams were asked to do more without additional resources.1 Unfortunately, this trend is likely to continue as recession looms and buyers experience uncertainty in the marketplace. Instead of working longer hours and eventually burning out,...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts with generating leads, so here are 10 strategies to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
In the face of escalating market pressures and growing competition, the warehousing industry is undergoing a significant digital transformation. Digital technologies are revolutionizing warehouse operations, enhancing efficiency, reducing errors,...
Organizational dynamics and the challenge of shifting mindsets frequently hinder business teams in their quest for agility. Three major hurdles surface as we delve into the complexity of transitioning to agile frameworks. These teething problems...
In B2B healthcare, incorporating B2C marketing practices can inadvertently impede growth efforts. While consumer-focused strategies often prioritize emotional engagement and eye-catching design, B2B healthcare organizations typically require a more...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
