B2B articles on marketing

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Ironpaper's 2023 Digital Privacy Predictions

The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party...

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10 Tips for Time-Strapped Content Marketers

By Chantel Hall, Content Specialist In 2021, 67% of content teams were asked to do more without additional resources.1 Unfortunately, this trend is likely to continue as recession looms and buyers...

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10 Lead Generation Ideas for Consulting Companies

Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that...

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How To Do B2B Social Media Right

By Eddie Becker, Senior Content Specialist 78% of salespeople engaged in social selling are outselling their peers who are not.1 That stat alone tells us that the days of social media being nothing...

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How B2B Marketers Can Close the Lead Generation Gap With Sales

By Sarah Cielinski, Senior Market Analyst, and Chantel Hall, Marketing Content Specialist A recent Ironpaper survey of of 180 B2B decision makers found that while marketing and sales teams are...

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How to Successfully Engage B2B Buyers on Social Media

By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of...

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Lead Generation Tips for B2B SaaS Companies in 2022

By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However,...

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The End of Google Text Ads: How Responsive Ads Are Different (And Why You Should Embrace Them)

By Daniel Traicoff, Digital Marketer, JonFlaherty-Fisco, Content Manager, and Chantel Hall, Marketing Content Specialist Today — Friday, July 1— marks the end of text ads on Google. Starting today,...

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12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and...

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4 Ways to Boost Lead Generation for B2B SaaS Companies with Inbound Marketing

By Kaci Antoine, Content Specialist With the SaaS market growing by 18% each year, it's no secret that there is a lot of competition in the SaaS world.1 And as customers do more research and get...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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