B2B Articles - February 23, 2014

Successful Data Analysis

data analysis for web and marketing teams: analytics program to evaluate a company’s web marketing performance

Amassing a large amount of data shouldn’t just be the goal of digital marketing programs or campaigns – analyzing that data is a large part of the online marketing field. Unfortunately, 37 percent of companies that took part in a survey regarding online marketing revealed that they are in desperate need of staff who are well trained in data analytics.

In fact, predictions show that data analytics will be one of the biggest up-and-coming jobs in 2014, which is unsurprising, as accruing big data, mobile data, performance data, campaign data, and product data is a major responsibility in the field. Gartner, an information technology research and advisory company, predicts that there will be 4.4 million big data jobs available during the next two years, but only a third of them will be successfully filled.

Even if there is no one currently on staff that particularly handles data analytics, any professional who uses the internet can still guarantee their value by strengthening their data capabilities. Not only will it improve the company, but it will assist in making any individual an asset to the company. And for businesses specifically, having employees on board who know their way around data will ensure that their business can keep up with or even surpass the competition as data management becomes more sophisticated.

A successful data plan is a must for companies. Creating and implementing an analytics program will facilitate the evaluation of a company’s internet marketing performance.

  • Definte metrics and develop a plan
  • Collect the data
  • Develop reporting features and capabilities
  • Maintain ongoing analysis and implementation

These processes are more than just identifying tools – they’re about teaching companies to understand the importance of data and the ability to fortify business decisions and improvements with results accumulated from data.

A successful company is not just concerned about accruing big data, but how they can use that data for the betterment of the business. Measure what is important, not just the feel-good numbers. Said feel-good numbers can include page views, site visits, followers on social media, and so on. Instead, take pointers from grammar, or more specifically, an adverb lesson: adverbs grammatically answer the questions of “how?” “when?” “where?” and “why?” Similarly, use data to evaluate who is coming on your site, why are they on your site, how your churn rates are effective business, and so on. Businesses should also keep in mind that every company is different; develop a set of metrics that will benefit your unique needs.

Source: https://www.forbes.com/sites/jaysondemers/2014/02/10/2014-is-the-year-of-digital-marketing-analytics-what-it-means-for-your-company/

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