Why use an email marketing service provider?

Email marketing performance reportVery small businesses and solo proprietors may still get away with sending a single email to hundreds of addresses using BCC, but for more series email marketing, businesses require an email marketing service provider. There are numerous benefits for working with an email marketing service provider.

Email marketing campaigns can be spoiled by spam filters, junk folders, consumer distrust, low domain quality, email send history, firewalls, duplicate entries, expired addresses and other deliverability issues.

Benefits of an email marketing service provider

  • Improved email deliverability
  • Domain value protections (Email Address Reputation)
  • Database and list management
  • Performance tracking (open rates, etc)
  • Decrease in company IT costs for inhouse management
  • Compliance with laws (CAN-SPAM laws)
  • Reduced costs (or predictable costs)
  • Potential connections/integrations with additional marketing services
  • Better data
  • Reports
  • Load handling and scalability
  • List segmentation
  • Email template / design management
  • Subscription management
  • Email subscriber varification


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Ironpaper is a B2B marketing agency and lead generation agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.