How To Write a Website Design Request for Proposal

how to write a website design request for proposal

How to create an easy yet effective website design request for proposal.

Drafting a request for proposal can be a tedious and dreary process. Companies seeking a vendor frequently write out exhaustive checklists containing dry information and / or questions. While some of these arid details are often a necessity, the RFP in its entirety should not resemble something issued by the IRS. The RFP ideally should serve as an opportunity for you to develop vivid images of how you would like to see yourself or your company represented online. By conveying these concepts to developers, you will be well positioned to see how they can leverage their expertise to bring your web dreams to life.

Note: We created a simple eBook for how to write a website design RFP – Feel free to download it.

The following steps will guide you through how to easily create a pragmatic RFP that will allow a developer to best showcase how their capabilities align with your vision.

Research – Surf the net and explore areas of web design which excite you. Compare sites and decide upon which format will best represent your business. Save all your findings for discussions with your developer.

The Company – Provide developers with a sense of your company’s essence so they may propose ways to make your core strengths shine through your website. Some items to mention may be mission, culture, customers, products / services, competitive edge and trajectory.

Audience – Let designers know who will be viewing the website so they can tailor suggestions to this demographic. Some areas to explore here are customers, desired customers and employees.

Project Overview – This segment of an RFP positions designers to offer you targeted suggestions on the technical aspects of your project. Some components of a project overview may include content types / organization, functionalities, eCommerce, technology integration and marketing goals.

The Team – Developers will want to know who is involved and what their contributions are. Let them know who will contribute to decision making and identify all parties involved which are external to the web design agency.

Timing – Some key temporal factors may include project start date, website launch date and any major milestones in the development process.

The Future – Much like a tangible product with many moving parts (e.g. a car), once a website is built it must be maintained to effectively serve its purpose. Let the developer know what support services you will want after the site is launched.

Budgeting – Determine your financial limitations and price range. This will help you attract the right quality vendors.

The Developer – Pose some questions to your future web developer so you will be better positioned to gauge their capabilities when they submit a proposal. Some items to potentially mention are their specialities, competitive advantage, clients and work samples.

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Ironpaper is a B2B marketing agency and lead generation agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.