B2B Articles - December 06, 2014
Content builds long-term value for marketing and lead generation; it's essentially the "meat and potatoes" of marketing.
Just because your brand focuses on B2B transactions doesn't mean your content should be dry and over-saturated with tech lingo. Buyers and prospects researching B2B companies appreciate a break from dismal and stuffy content. There is no topic so boring as to warrant boring content.
There are numerous possibilities for content formats--each format having unique appeal with prospects and leads. Content formats include: whitepapers, case studies, eBooks, video, webinars and recorded webinars, emails, microsites, podcasts, blog content, factsheets, datasheets, reports and interactive web applications.
The needs and interests of your audience will evolve as they progress through the marketing to sales funnel. The following illustration outlines content used appropriately at each stage of the buyer lifecycle.
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
ABM for AI companies
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.