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Expanding Twitter Advertising Enables A Focus On Followers

Twitter is in the process of refining it's advertising service, Promoted Tweets. Specifically, it is trying to expand the types of advertising opportunities for big brands to engage Tweeters. A...

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US military taking cyber security lessons from the private sector

As evidenced by a new document from the DOD, DEPARTMENT OF DEFENSE STRATEGY FOR OPERATING IN CYBERSPACE, published July 2011, the US military is taking "learning lessons" from the private sector in...

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Verifying humans on social networks--or believing in fake famous people

Twitter and Facebook have both struggled with the issue of fake identities and imposture accounts. Large followings can be had by creating the account of another person's or company's identity and...

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Behavioral targeting now available to all advertisers on Adwords

Behavioral targeting will now be available to all Adwords users, which was a feature long-in-waiting for many advertisers. The search giant first launched a BETA version of this tool back in 2009,...

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Database security breach at Sega

Sega, the video game company, reported a database intrusion with approximately sensitive information on about 1.3 million customers may have been compromised. The comprised database was on the Sega...

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First CNN now Netflix - being sued for missing captions

The National Association of the Deaf (NAD) is suing Netflix for not comforming to the Americans with Disabilities Act (ADA) as they do not provide captions for the majority of their online streaming...

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Nations hacking nations may now provoke war

The Pentagon is in the process of developing a formal policy that would consider a computer attack from another nation against the US an act of war, which would carry military engagement...

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Google to e-localize the mobile news

Google is adding a feature called "News near you," which highlights news articles from your local area. The new feature works with Google's mobile version of News for the U.S. English edition....

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Chrome nolonger requires admin rights to install

For those of you stuck working on an office computer or school system and unable to install a decent web browser, because the IT departments of those institutions only offer Internet Explorer, you...

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New Indian Website Regulation Puts Limits On Free Speech

New regulation set forth by the Indian Government, Ministry of Communications & Information Technology & The Department of Information Technology, puts limits on free speech for website content. The...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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