A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
Lead Generation, digital marketing, content marketing, ABM
By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Most salespeople are all too familiar with the experience of spending working a lead only to...
By Chantel Hall, Marketing Content Specialist Agile software development is a popular methodology that prioritizes high-value features, frequent releases, and continual improvement over long...
By Chantel Hall, Marketing Content Specialist You may have seen the phrases “marketing strategy” and “marketing plan” used interchangeably, but they actually refer to two different essential...
By Chantel Hall, Marketing Content Specialist One of the most common pieces of content marketing advice given to businesses is to commit to consistent blogging - and for a good reason. It's an...
By Ross Lancaster, Content Specialist B2B professionals who once relied on in-person sales and marketing were forced to go fully digital for long periods when the COVID-19 pandemic took hold in early...
B2B, content marketing, Knowledge Base
Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...
B2B, Lead Generation, content marketing, B2B sales
B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company)...
Lead Generation, content marketing
By Ross Lancaster, Content Specialist. Software companies do not necessarily need to create brand new content. When thinking about building out a content marketing strategy, keep in mind that...
B2B, Lead Generation, Sales enablement, content marketing, B2B sales, Knowledge Base
Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...
Lead Generation, content marketing
By Matt Pilon, Content Strategist Selling B2B products has become an even longer and more involved process, thanks in part to more deliberative buyers and market forces accelerated by the COVID-19...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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