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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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How To Do B2B Social Media Right

By Eddie Becker, Senior Content Specialist 78% of salespeople engaged in social selling are outselling their peers who are not.1 That stat alone tells us that the days of social media being nothing...

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What is an MQL, and How Do You Spot One?

By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first:...

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How to Successfully Engage B2B Buyers on Social Media

By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of...

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Lead Generation Tips for B2B SaaS Companies in 2022

By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However,...

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Get Better Results From Your Digital Content Creation: Iteration in Digital Content Creation

By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a...

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Using Digital Events to Attract High-Value Leads

By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most...

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Where Do Inbound Marketing Personas Fit In ABM?

By Chantel Hall, Marketing Content Specialist Account-based marketing (ABM) is a highly-targeted strategy where marketers target specific companies instead of verticals or industries. ABM campaigns...

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4 Ways to Boost Lead Generation for B2B SaaS Companies with Inbound Marketing

By Kaci Antoine, Content Specialist With the SaaS market growing by 18% each year, it's no secret that there is a lot of competition in the SaaS world.1 And as customers do more research and get...

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Crafting B2B Case Studies that Support Your Value Proposition

By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When...

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How to Write Buyer-Focused Copy to Improve Content Engagement

By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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