A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
digital marketing, content marketing, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist Account-based marketing (ABM) is a highly-targeted strategy where marketers target specific companies instead of verticals or industries. ABM campaigns...
SEO, Lead Generation, content marketing, B2B Marketing
By Kaci Antoine, Content Specialist With the SaaS market growing by 18% each year, it's no secret that there is a lot of competition in the SaaS world.1 And as customers do more research and get...
Lead Generation, digital marketing, content marketing, B2B Marketing
By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When...
content marketing, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If...
digital marketing, content marketing, website, B2B Marketing
By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to content...
digital marketing, content marketing, business, B2B Marketing
By Chantel Hall, Marketing Content Specialist When you consider outsourcing your digital marketing efforts, it’s essential to evaluate whether an agency will provide the results you’re looking for....
digital marketing, content marketing, web strategy, B2B Marketing
By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help...
Lead Generation, content marketing, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at...
content marketing, online advertising, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing. Copywriting and content writing — two critical functions of successful digital marketing — are...
digital marketing, content marketing, ABM, B2B Marketing
Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80%...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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