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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Get the Most From an Investment in B2B Content Marketing Services

By Jenny Goldade, Content Specialist Choosing a marketing agency for B2B content marketing services is the first step. B2B businesses must follow a few best practices to get the most from their...

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Ironpaper’s 2023 Content Marketing Predictions

Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of...

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10 Tips for Time-Strapped Content Marketers

By Chantel Hall, Content Specialist In 2021, 67% of content teams were asked to do more without additional resources.1 Unfortunately, this trend is likely to continue as recession looms and buyers...

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Why Your B2B SaaS Content Marketing Strategy Needs More Customer Retention Content

By Jenny Goldade, Content Specialist The buyer’s journey doesn’t end with a lead converting to a customer. After someone becomes a client, the goal is to turn them into a promoter of your brand. This...

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How To Identify Customer Pain Points for B2B Messaging

By Jenny Goldade, Content Specialist The solution for how to identify customer pain points is right in front of you. By using the resources available to you, it’s easier and less time-consuming to...

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How To Do B2B Social Media Right

By Eddie Becker, Senior Content Specialist 78% of salespeople engaged in social selling are outselling their peers who are not.1 That stat alone tells us that the days of social media being nothing...

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What is an MQL, and How Do You Spot One?

By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first:...

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How to Successfully Engage B2B Buyers on Social Media

By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of...

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Lead Generation Tips for B2B SaaS Companies in 2022

By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However,...

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Get Better Results From Your Digital Content Creation: Iteration in Digital Content Creation

By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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