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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Why Do My Leads Suck, and What Can I Do?

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Most salespeople are all too familiar with the experience of spending working a lead only to...

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Traditional Marketing Plans vs. Agile Marketing: Which Works Better?

By Chantel Hall, Marketing Content Specialist Agile software development is a popular methodology that prioritizes high-value features, frequent releases, and continual improvement over long...

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What is the Difference Between a Marketing Plan and a Strategy?

By Chantel Hall, Marketing Content Specialist You may have seen the phrases “marketing strategy” and “marketing plan” used interchangeably, but they actually refer to two different essential...

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Is Blogging Good for Your Organization?

By Chantel Hall, Marketing Content Specialist One of the most common pieces of content marketing advice given to businesses is to commit to consistent blogging - and for a good reason. It's an...

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How to Create a Great Thank You Email after a Webinar

By Ross Lancaster, Content Specialist B2B professionals who once relied on in-person sales and marketing were forced to go fully digital for long periods when the COVID-19 pandemic took hold in early...

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...

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B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company)...

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Content Marketing Ideas and Workflows for Software Companies

By Ross Lancaster, Content Specialist. Software companies do not necessarily need to create brand new content. When thinking about building out a content marketing strategy, keep in mind that...

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Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...

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Long B2B Sales Cycles: How Marketers Can Improve Engagement

By Matt Pilon, Content Strategist Selling B2B products has become an even longer and more involved process, thanks in part to more deliberative buyers and market forces accelerated by the COVID-19...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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