eyeIcon

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

,

Using Effective Market Research to Inform your B2B Messaging

Written by Shawn Smajstrla, Content Strategist. Research by Jeff Vining, Director of Research and Market Analysis Successful organizations understand the importance of market research. Thriving...

rightArrow

, ,

The Purpose-Driven Culture – Shareholder Value is Not Enough.

By Jonathan Franchell The quest for meaning is a profoundly human experience. Throughout our lives, we search for purpose. Yet, much of our time is spent working. Should this pursuit of meaning not...

rightArrow

, , , , , ,

Don't be fooled by these six vanity metrics

Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for...

rightArrow

, , , , ,

Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...

rightArrow

, , , , , , , , ,

4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with...

rightArrow

, , , , ,

How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more...

rightArrow

,

How B2B Companies Can Keep Up With Changing Buyer Needs

By Lauren Lyons, Market Analyst and Research Writer As markets, industries, and demographics shift, keeping up with changing buyer needs can feel challenging. Ironpaper’s latest survey of 180 B2B...

rightArrow

,

5 Signs your Marketing and Sales Departments are Siloed

By Ross Lancaster, Content Specialist The traditional paradigms of B2B demand generation are shifting rapidly. A new Ironpaper survey of 180 B2B decision-makers found that before COVID-19, 85% of B2B...

rightArrow

, ,

Why Post-Pandemic B2B Marketing Requires Alignment with Sales

By Shawn Smajstrla, Content Strategist Life during the COVID-19 pandemic was marked by separation and isolation. Shutdowns, stay-at-home orders, and social distancing kept us from family, friends,...

rightArrow

, ,

Why Every Company Needs a Sales Enablement Content Strategy

By Nicky Cappella, Content Strategist Introducing new customers to your product (and making additional sales to existing customers) is fundamental to your short- and long-term success. To maximize...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup