A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
SEO, Web Development, B2B sales, B2B Marketing
By Daniel Traicoff, Digital Marketer, and Chantel Hall, Marketing Content Specialist Last week Google hosted Search On 22, an annual event that covers updates and new features in their search engine....
Sales enablement, content marketing, B2B sales, B2B Marketing
By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first:...
digital marketing, B2B sales, demand generation, B2B Marketing
By Steven Rafferty, Content Specialist Demand generation is a more comprehensive approach to marketing than traditional lead generation strategies. It can deliver significant benefits by generating...
Sales enablement, analysis, B2B sales, B2B Marketing
By Robert Leonard, Senior Content Specialist Almost half (49%) of DemandGen’s 2020 Lead Nurturing Survey respondents indicated that their lead nurturing efforts need improvement, and only 8% of them...
content marketing, B2B sales, online marketing, B2B Marketing
By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most...
Sales enablement, digital marketing, B2B sales, B2B Marketing
By Kaci Antoine, Marketing Content Specialist The sales cycle of a small-to-medium B2B company can last as long as 60 days, while enterprise sales cycles can last six months or longer.¹ Implementing...
B2B, SEO, Lead Generation, Sales enablement, social media marketing, digital PR, digital marketing, B2B sales, stats and trends, demand generation, Knowledge Base, web strategy
Just as technology continuously evolves, so does digital marketing for technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how...
B2B, digital marketing, B2B sales, Knowledge Base
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool...
digital marketing, content marketing, B2B sales
By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is...
digital marketing, content marketing, B2B sales
By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer The crucial step between attracting a lead and closing a deal is often misunderstood or ignored...
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