A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
B2B, SEO, Lead Generation, Sales enablement, social media marketing, digital PR, digital marketing, B2B sales, stats and trends, demand generation, Knowledge Base, web strategy
Just as technology continuously evolves, so does digital marketing for technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how...
B2B, digital marketing, B2B sales, Knowledge Base
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool...
digital marketing, content marketing, B2B sales
By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is...
digital marketing, content marketing, B2B sales
By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer The crucial step between attracting a lead and closing a deal is often misunderstood or ignored...
digital marketing, B2B sales, Knowledge Base
By Chantel Hall, Marketing Content Specialist The option to talk to a customer service agent (real or robotic) through a website chat function is growing in popularity with both businesses and...
B2B, Lead Generation, content marketing, B2B sales
B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company)...
B2B, SEO, Lead Generation, Sales enablement, B2B sales
Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients. To create effective content, your business must speak directly to a buyer's needs...
Webinars can be a great tactic to grow both sales and marketing campaigns. A business leader can use webinars at the top of the funnel to talk about industry challenges or in the middle of the funnel...
By Emily Ferron, Content Director “Sales and marketing alignment” is a buzzy term, thanks in part to attention-grabbing statistics like these: Aligning sales and marketing can generate up to 208%...
B2B, Lead Generation, Sales enablement, Web design, digital marketing, B2B sales, demand generation, Knowledge Base
Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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