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Facebook Ad Spending Now Greater on Mobile Than Desktop

Once again, Facebook proves that it can hold its own in the mobile world. New data from Nanigans found that ad spending for Facebook on the mobile plane in Q1 2014 surpassed the spending for desktop...

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Facebook Is Go-To Social Media Platform for LGBTQ Community [study]

For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88...

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Coupon usage in digital marketing

The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online...

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Mobile Ecommerce Growth and 'Webrooming'

Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent,...

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Cross-Channel Marketing Approaches Should Be Prioritized [Study]

When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers...

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Best web analytics tools for sorting digital marketing data

Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A...

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Digital Marketing and the World Cup 2014

While many people both online and off have different opinions regarding the World Cup currently being held in Brazil, there is no doubt that the event will be regarded as one of the biggest social...

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52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each...

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Most Industry Email Open Rates Average 25% - study

Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising...

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Stats Show How To Increase Social Reach on Facebook

With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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