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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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15 Critical Inbound Marketing Statistics for B2B in 2021

Updated March 2021. Inbound marketing best practices seem to change constantly. It's essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are...

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30+ B2B Marketing Statistics for 2021

B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges,...

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Account-Based Marketing on LinkedIn: Does it Work for B2B?

LinkedIn is one of the most successful channels for account-based marketing that we’ve seen for our clients at Ironpaper. When it’s paired with other ABM channels and strategies, LinkedIn can be used...

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Smart Car Statistics - The Increasingly Digital Experience of the Connected Vehicle

In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms...

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Enterprise IT spending statistics for 2018

The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a...

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How Effective is Linkedin for B2B Marketing? These 20 Stats Say it All

These 20 Stats Prove LinkedIn Must be Part of B2B Marketing LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead...

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15+ B2B Marketing Statistics: What is Relevant for 2018

B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below...

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20+ Sales Statistics that Matter for 2018

Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive...

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Small Business Marketing Trends for 2018 - 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single...

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Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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