B2B Articles

B2B Marketing Insights


5 Essential Considerations of IT Transformation (in the Age of AI)

Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI is a strategic imperative, not a siloed IT...

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AI Hype Won't Drive Software Sales in Healthcare

When it comes to AI in healthcare, the potential is boundless, unfathomable, and likely to revolutionize care on many fronts. But just because new applications for AI in healthcare are proliferating at breakneck speed, it doesn’t mean that the industry can adopt them at the same pace. Tech...

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Securing the Future: How IoT Spurs Growth for Cybersecurity Firms

As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for Cybersecurity firms that wish to grow within a growing...

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The Intensifying Competitive Landscape in the IT Services Sector

The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase since 2020 (source: Statista). Such growth...

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12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales opportunities. Here are a dozen trends we're seeing and...

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Web design

Web Design Statistics 2022 - What You Need to Know.

A least 50% of B2B buyers moved to a more fully digitized purchasing process in 2021 as a result of the pandemic.1 A website is a critical element of successful digital marketing and sales processes. In this blog post, we’ll discuss some statistics that show just how vital functional and engaging...

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What is a Good Marketing Research Process?

By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the marketing research process. It is the critical time when a marketing team defines the issue at hand, takes...

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15 Critical Inbound Marketing Statistics for B2B in 2021

Updated March 2021. Inbound marketing best practices seem to change constantly. It's essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this ever-evolving landscape. Video,...

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stats and trends

30+ B2B Marketing Statistics for 2021

B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges, research has begun forecasting how technology buyers will behave, which gives B2B marketers critical...

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Account-Based Marketing on LinkedIn: Does it Work for B2B?

LinkedIn is one of the most successful channels for account-based marketing that we’ve seen for our clients at Ironpaper. When it’s paired with other ABM channels and strategies, LinkedIn can be used to create demand generation and engagement among your best target accounts. When utilized well, the...

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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