A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the...
B2B, Lead Generation, Sales enablement, B2B sales, stats and trends, demand generation, Knowledge Base
Updated March 2021. Inbound marketing best practices seem to change constantly. It's essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are...
stats and trends, Knowledge Base
B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges,...
B2B, social media marketing, digital marketing, stats and trends, demand generation, Knowledge Base
LinkedIn is one of the most successful channels for account-based marketing that we’ve seen for our clients at Ironpaper. When it’s paired with other ABM channels and strategies, LinkedIn can be used...
B2B, analysis, stats and trends, Knowledge Base
In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms...
B2B, analysis, B2B sales, stats and trends, Knowledge Base
The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a...
B2B, Lead Generation, social media marketing, digital marketing, stats and trends, demand generation, online marketing, Knowledge Base
These 20 Stats Prove LinkedIn Must be Part of B2B Marketing LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead...
B2B, Lead Generation, digital marketing, content marketing, B2B sales, stats and trends, demand generation, online marketing, Knowledge Base
B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below...
B2B, Sales enablement, analysis, content marketing, B2B sales, stats and trends, demand generation, Knowledge Base
Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive...
SEO, Lead Generation, social media marketing, digital marketing, content marketing, stats and trends, demand generation, online marketing, Knowledge Base
Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
