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Adwords expands product listing ads for mobile

Google has expanding their product listing ads (PLAs) for mobile devices. Product listing ads were first introduced to mobile devices in March, and now the Adwords team is launching an updated...

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Google to mobilize user reviews as web ads

The latest trend in social media advertising is to employ user engagement and advocacy within advertising products. Facebook used Likes to power ads, and now Google is following suite. Google...

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Nielsen measures the social conversation around TV

  Nielsen has launched it's Twitter TV Ratings system after a year in the making. The TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter. The ratings...

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Google Launches Web Designer, a WYSIWYG Application for Creating HTML5 Ads.

Google recently launched Web Designer, a “professional-quality design tool,” now officially in public beta for Mac and Windows. Google created Web Designer to allow advertisers to easily create HTML5...

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The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...

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Digital ad spend to focus on direct response and branding equally

Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...

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The retail industry is poised to expand digital media spend by 10% annually

The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....

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Offline conversion tracking with Google Adwords

Offline leads and conversions have long been a limitation with Google's advertising system. The ability to pin the influence of a search advertisement on an offline transaction or conversion left a...

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The top reason users follow SMBs on Twitter

SMBs on Twitter Twitter and social media play a crucial role in marketing small and medium size businesses. The way SMBs employ social media marketing may vary from business to business--and not all...

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A new analytics report to find organic keywords useful for PPC

Google released a new paid and organic report in Adwords to 'help you better understand how people searching on Google are connecting with your business'. The new report will help give marketing...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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