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Google pulls bad ads from it's network

Google is focused on weeding out spammers, scammers, manipulators, counterfeiters, cheaters and malware providers from it's network. Google has a dedicated anti-spam program for both it's organic...

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Paid search performance for 2013

Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario's Q4...

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Paid search spending continues to grow YOY

A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that...

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Importance of Facebook & Google advertising for ROI

Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About...

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Google launches +Post Ads for Google Plus

Google has taken it's first step at monetizing Google Plus. The first ad unit built for the social network will not run inside the platform. Instead, +Post ads will allow brands to turn their Google+...

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B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and  IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...

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Programmatic online advertising in 2013 points to increases in 2014

Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends....

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Keyword planner indicates trademarks

Google's Keyword Planner now shows key phrases that are trademarked. The trademarked terms are displayed with a TM mark. Trademarked terms are allowed to be added to PPC advertising campaigns through...

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Search-referred traffic yielding great results

According to a new report by Chitika, How CTR Varies by Referring Webpage,  web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal...

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3 ways to get private, personalized help with Twitter

Twitter has been rolling out services using Direct Messages to help individuals better understand and utilize their platform. Twitter is evolving its private message tool into a marketing and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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