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Poor grammar and typos can hurt your Bing search rankings

According to a recent blog post on Bing's Webmaster Blog, Quality: Do You Have It, or Just Think You Have It?, Bing will demote content that has poor grammar or typos in order to increase the quality...

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Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online. This worry affects business...

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Mobile's growing impact on digital marketing, a trend report

Mobile usage is growing. Users are relying on their phones for everything from email, games, photos, search, reading, news, etc, etc. The list is long. This expanding role in the lives of consumers...

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Nielsen reveals stats on digital vs television marketing

Nielsen Company, providing audience measurement systems through advertising, came out with a recent report that revealed the marketing growth or decline across the many different types of platforms...

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How Pinteresting...why pinterest is important to marketing

One of the fastest growing websites on the internet and proving to have its advantages over other social media sites, as Pinterest gets smarter it becomes more important (and easier) for businesses...

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Digital Marketing and Gmail's Promotional Tab

Though social media has certainly risen in popularity in terms of digital marketing, email still seems to be the victor when it comes to usage and effectiveness. But when Google announced that Gmail...

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Importance of social commerce for retail brands

A report by 8thBridge, SOCIAL COMMERCE IQTM RETAIL 2013, highlights the social media adoption by retail brands and their social commerce strategies. As expected, most retailers have adopted Facebook...

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Shopping cart abandonment emails help increase revenue for eCommerce websites

Shopping cart abandonment emails can be a vital tool in the eCommerce marketer's toolbox. Stated simply, cart abandonment emails help drive additional revenue and therefore should not be neglected....

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Improve B2B webinar marketing: HubSpot integrates natively with GoToWebinar

For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true...

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Slow Decline of Web Use on Mobile Devices

Those in digital marketing may need to consider (if they haven’t already) capitalizing on advertising not just in browser space, but in apps as well. With the continuing rapid influx of time spent on...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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