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One Third of Businesses Outsource Display Advertising and SEO

Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The...

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50 Percent of Local Google Searches Result in Purchases: Study

Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the...

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Email Marketing Still A Success: Survey

With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...

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Study: Positive Online Shares Result in Greater Purchases

Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated...

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Burt's Bees Infiltrates Electronic Calendars in Marketing Push

Burt's Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social...

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How Upcoming Changes to Google Adwords Affects Mobile App Advertising

Changes in Google Adwords Affects Mobile App Advertising Google announced last week changes to Adwords which are to come into affect over coming months. Acknowledging it’s no longer about devices but...

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Recent challenges with paid content amplification

Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic...

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Twitter to boost its advertising solutions with 15 new products

Twitter has always been a bit reticent with advertising in fear of degrading its user experience. Perhaps that's changing. According to a new article from the Wall Street Journal, Twitter plans on...

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36% of Internet Traffic is Fake

A Third of Internet Traffic is Fake.  The Interactive Advertising Bureau recently revealed an estimate which stated that over one third of all internet traffic is not real. The Bureau also mentioned...

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Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity. According to a report by Millennial Media, mobile ads that have integrated interactive and animated features...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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