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Twitter Garners Two-Thirds of Social Media Mentions

Brands with Twitter accounts may not realize how important their presence on that social media platform may be. As it stands, two-thirds of public brand mentions on social media occur on Twitter. The...

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Mobile Implementation Errors Can Cost 68% of Web Traffic

Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone...

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Mobile Push Notifications Highly Valued by Consumers, Brands

A recent survey by Responsys, a global marketing cloud service agency, showed that push notifications are highly valued by consumers. Almost 60 percent of adults and over 70 percent of young adults...

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Marketers Will Have to Work Harder to Get Millennials' Attention: study

A recent study by Razorfish, DigitasLBi, Yahoo, and Tumblr found that 45 percent of millennials simply have no interest in what marketers are trying to push. This insight is especially important when...

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eCommerce Statistics: the continued rise of ecommerce

Mobile transactions will account for 26 percent of US retails sales by 2017 It’s no surprise that ecommerce has made a major impact on everything from the economy to small businesses to the way said...

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Attitude Toward Big Data Slightly Shifting

Would you believe that, in a survey last year by Econsultancy, eight percent of digital marketers thought big data was a “pointless marketing term”? However, a survey this year shows that attitudes...

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Music Streaming Services Continually Growing in Popularity

Streaming services, even if it’s just an awareness of them, are at an all-time high in terms of consumer demand. Even in 2013, audio streaming services in the US grew 32 percent, as listeners...

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72% of Companies Say Their Data is Fragmented

With the furthering advancements of the digital age comes a world of big data that provides companies with a staggering amount of information about their customers. But sifting through that data to...

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Global Internet Growth Shows No Signs of Slowing

Would you be surprised to learn that India has a larger internet population than the UK, Germany, and France combined? Or that the Philippines had the fastest growing internet population over the...

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Despite Rise in Mobile Email Opens, 30% of Marketers Don't Know Their Open Rate

Time and time again, statistics continue to show that mobile email marketing is most certainly not on its way out. In fact, it has accomplished quite the opposite. In April of 2011, email opens on...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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