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As Ecommerce Grows, So Should Your Mobile Site

Businesses may not have the luxury of devoting minimal effort to their mobile ecommerce strategy. Sales revenue derived from mobile devices in both Europe and the US have increased from 2.2 percent...

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4 Simple Web Design Tips That Boost Traffic

Has your organization seen website traffic slow down? It might be time for a website design overhaul. Making sure you facilitate the right changes, however, can be a bit daunting for web design...

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B2Bs, Not Just B2Cs, Should Adopt Real-Time Marketing Practices

Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy...

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Mobile Ecommerce Growth and 'Webrooming'

Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent,...

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Cross-Channel Marketing Approaches Should Be Prioritized [Study]

When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers...

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Data-driven marketing is a thing of the present

A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and...

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Consumers More Likely to Purchase Items from Websites with Product Reviews [study]

Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they...

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70% of Indian Population Has Active Mobile Subscriptions [study]

Countries outside of North America have grown considerably in terms of mobile network connections and in joining social media platforms. One such country is India. Out of the 1.2 billion people who...

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Best web analytics tools for sorting digital marketing data

Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A...

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Facebook and Google to Represent 15% of Media Ads in 2016

According to a new report from market researcher eMarketer, Google and Facebook in combination will represent 15 percent of a total $200 billion spent on media advertising in 2016. In 2012, Google...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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