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Current Insights

 

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Social networks keep buyers in the know

We often see brands and eCommerce businesses so narrowly focused on the direct correlation between advertising and purchase that they miss the customer relationship, which is the longer term value a...

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New SDK makes life easier for Android app developers by providing native UI controls

In mid Dec. of 2012, Facebook took their SDK 3.0 for Android out of beta, which means it  began to be fully supported, giving greater access and tools for Android and Native Login. The new Facebook...

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Bing wants to recommend content based on social activity

Bing released a social content sidebar about six months ago.  The huge influence and excitement that social networks generate has enormous interest for both users and business. The social sidebar...

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Apple acquires Chomp and designs new app market

The new iOS app market place has been updated and search has been re-designed to look like a recent Apple acquisition. Apple recently purchased Chomp, and post-purchase, Apple has re-tooled their iOS...

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Google Maps gets design refresh on mobile

Google has updated the design and format of how Adwords displays on mobile devices. The goal of the redesign was to make Adwords more effective for smartphone users and web advertisers. The...

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Hiding the button

Google has decided to hide their +1 button within the search results. Originally, the +1 button was shown next to a search result listing, clear and opaque. It seems that Google is in the process of...

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WebP to help reduce the size of the web

Web designers have had to rely on heavily optimized JPGs to cut down on load time. The JPEG has been the predominant image format for web designers for the last ten years or so. Google is trying to...

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Adobe to kill Flash for mobile

Adobe decided to cease the development of Flash Player for the browser for new mobile device configurations. This will take effect following the release of Flash Player 11.1 for Android and...

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A new OS for mobile platforms takes shape

Mozilla is building an OS for mobile devices called the Boot 2 Gecko(B2G) project. Firefox B2G is similar--an open source project which aiming to clean up mobile fragmentation. Understanding that...

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Android designers rejoice, Android now makes-up 45% of US smartphone users

Android designers have an expanding market share for their skill-sets. Comscore reported that more US smartphone users turned to Android in Q3 2011--some 44.8% of some 87 million users. Android's...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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