seo


Online video affects purchase decisions

Online video is becoming increasingly vital for helping customers with purchase decisions. About three quarters of online shoppers are influenced by online video–helping to drive them towards a purchase of a product or service, according to a new study by Animoto. Simply …

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MyBlogGuest targeted by Google ‘take down’ action

Two months after Matt Cutts had announced the “decay and fall of guest blogging for SEO,” Google has taken a major action against a guest blogging network, myblogguest.com. Today we took action on a large guest blog network. A reminder about …

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Google’s PC Search Revenues Will Lose $1.4bn To Mobile

Google will lose PC search revenue to mobile. According to a report released by eMarketer, Google may lose $1.4 billion in paid click revenue from PC search. The report attributes the drop in revenue to a migration to mobile devices, …

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Yahoo to offer indoor maps and boost local results

Yahoo will begin including indoor maps in their newly updated map product, but the company doesn’t seem to want to go toe to toe with Google on local mapping. Yahoo still continues to make upgrades to local search and maps. …

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Google to display menu data in SERPs

Google has officially announced that menu data will be available within search result pages in the US. Restaurant menus will be shown as a oneBox-style answer above standard web search results. The menu OneBox style menu display shows food options and …

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Poor grammar and typos can hurt your Bing search rankings

According to a recent blog post on Bing’s Webmaster Blog, Quality: Do You Have It, or Just Think You Have It?, Bing will demote content that has poor grammar or typos in order to increase the quality of search results. …just as …

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Donkey Cutts the game built for SEO marketers

We have to applaud Netvouchercodes for building a game dedicated to the SEO community. Meet Donkey Cutts, a Donkey Kong remake with an SEO focus, where the hero encounters objects based off of Google ranking signals. By dodging SEO penalties and collecting …

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Responsive websites to be highlighted in mobile SEO

Google is working hard to make smartphone content to be highlighted in search. Google announced that they are replacing their old smartphone crawler with a new one to improve smartphone specific search results. This act will allow for Google to index …

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Don’t let widgets hurt your search ranking

For website owners that embed widgets within their sites, or those who distribute widgets, Google strongly recommends using nofollow attributes inside the widget link code, as a best practice. Widgets are a common place of SEO abuse, and Google has …

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Google set to penalize hundreds of bribing bloggers

Google is planning on taking action against “hundreds of buyers, dozens of sites, & dozens of spammy writers” that bribe blogs to post links in order to build SEO ranking. Matt Cutts, head of Google’s anti-spam effort responded via Twitter …

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Another link network busted by Google: Anglo Rank

Matt Cutts of Google just confirmed that they penalized another link network, the “private link network” Anglo Rank. Google found a way to detect websites that belong to it’s link sharing network. Websites belonging to it’s network will be punished by manual …

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Is guest blogging bad for SEO?

Guest blogging has been an area of contention with many SEO professionals lately. With the advent of Panda & Penguin, fears that Google would view guest blogging as a paid or inappropriate link scheme have grown in the SEO & …

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Yahoo search user-experience for iOS upgraded

Yahoo launched new design for search user-experience for iOS users that is more mobile optimized. The new design relates to the website search user-experience design Yahoo launched earlier this year. With the new design, the iOS mobile devices will see a …

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Penguin 2.1 released by Google; affecting ~1% of searches

Google has just released Penguin 2.1–an update to the search engine’s spam fighting algorithm. This is the fifth confirmed release of Google’s “Penguin.” The release is a slightly improved version of Google’s “Penguin 2″ second-generation technology. Penguin periodically looks for sites that are deemed …

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Do you have a formal content marketing strategy?

Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of their social media content marketing efforts. The study …

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The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most leads and contacts for a particular business? Another key question is which …

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Improved backlink sampling data for websites with Webmaster Tools

Google has recently upgraded how Webmaster Tools works with backlink data to provide better oversight to marketers and website owners. For many professionals, Webmaster Tools is an indispensable resource for SEO analysis and search health. One of the problems the Google team …

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Google+ accidentally zeroed your followers

Some people may have experienced a sudden lack of popularity on Google Plus. The dashboard for the Google+ Page was reporting zero followers where there were once many. This temporary error was reported by Marketing Land to affect the main Dashboard page …

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Structured data made easy with Google Plus

Google just made it easier to influence search results with structured data. Google has integrated Google+ sign-in with Google’s authorship program and WordPress.com. This new feature will enable the articles you publish through WordPress to be associated with your Google+ profile …

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Local retail products to show up in Bing’s search results

Microsoft and Local Corporation signed a deal that would integrate the Krillion local product database into Bing’s local search results. Local Corp. will provide local, in-stock product data from a range of mostly national retailers. Participating retailers The national retailers that may have …

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