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Stats Show How To Increase Social Reach on Facebook

With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach,...

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One Third of Businesses Outsource Display Advertising and SEO

Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The...

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Fridays See Higher Brand Interaction on Facebook

Fridays are experiencing higher brand interaction on Facebook.  A new report from Adobe sheds light on which days consumers interact with brands on Facebook: as it turns out, Friday is the day brands...

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50 Percent of Local Google Searches Result in Purchases: Study

Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the...

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Email Marketing Still A Success: Survey

With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...

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Study: Positive Online Shares Result in Greater Purchases

Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated...

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Facebook is Moving into Mobile

Facebook is going mobile. As if Facebook didn’t already have a controlling lead over most other social media platforms, the social media giant has declared its new priority: dominating the mobile...

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Burt's Bees Infiltrates Electronic Calendars in Marketing Push

Burt's Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social...

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Report Shows Android Overtakes iOS for Ad Requests

A new study by mobile-ad platform Opera Mediaworks discovered that Google’s Android operating system seems to be edging out the competition when it comes to attracting advertisers’ dollars. That...

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Recent challenges with paid content amplification

Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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