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Social Media Interaction, Not Just Presence, Important for Brands

Having a social media presence on multiple platforms may not be enough for brands anymore. Social media has turned the expectation of customer service into an instant need for many users. And when...

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How important is free shipping for consumers?

How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very. In a survey of 5,800 consumers who shop online, 58 percent of...

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52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each...

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Pinterest Still Gaining Ground Among Social Media Platforms

Pinterest has not only risen in popularity in recent years, but its popularity has also stayed steady while other social media platforms have faltered. The pinning website is not the only one to...

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Most Industry Email Open Rates Average 25% - study

Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising...

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How To Increase Digital Marketing Optimization Results

In a survey from Adobe, they found that the average conversion rate for digital optimization is 2.6 percent. That said, they also found that 20 percent of the companies they surveyed had conversion...

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23% of Consumers Open Mobile Email Twice

An extensive study by Campaign Monitor, a service that allows businesses to attract new subscribers by sending attractive email newsletters, helps to reveal the mobile email habits of consumers. From...

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Consumer to Brand Mentions Are Mostly Neutral [study]

A new study by Mention discovered that brand name mentions by consumers on social media were neither overwhelmingly negative nor positive. Instead, mentions were mostly neutral. Social, nevertheless,...

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Efficient Service from Brands Outweighs Personalization

A new survey conducted by IntelliResponse asked consumers their opinions on services from businesses. Out of these 1000 consumers, 59 percent unsurprisingly said they preferred efficient service from...

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Senior Employees Have Greater Digital Marketing Knowledge: Study

If you had to guess who in your company had the better digital marketing skills and knowledge, would you guess yourself? Perhaps a colleague? Or what about your boss? It might be a good idea to give...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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