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Digital Marketing and Wearable Tech

The popularity of the Internet of Things has been gaining speed over the last few years, with wearable tech becoming notably more mainstream. Fitness tracking devices, such as the UP-band from...

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.net domain websites are still popular

Websites with the .net domain extension are still popular. Why aren't all basketball players' websites a .net? I feel like that's a really big missed opportunity. — John Rossi (@RohnJossi) March 9,...

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Marketers Say They Don’t Have the Digital Tools to Succeed

A new study by 2014 Digital Trends says that B2B and B2C marketers are making changes on how they reach out to customers, but only 23 percent of marketers said they thought they had the tools to do...

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Consumers Seek Out Higher Quality Products

A study run by Duke’s Fuqa School of Business found that superior product quality has jumped up as a priority, moving from 22.7% to 33.1% during the period of August 2013 to February 2014. In...

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Apple is Number One Desired Brand in Emerging Market Countries

According to a study run by Upstream and Ovum, Apple is the number one desired brand in Brazil, China, India, Nigeria and Vietnam.  The study showed that consumers desired Apple, Samsung and Nokia...

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Relationships Between Email Volume, Time and Response Rates

There appears to be an appreciable relationship between the time at which businesses send out emails, volume of emails, and the response rates they receive. According to a 2013 Email Marketing...

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Budget Allocation to Mobile Spending Not a Priority

Despite mobile device technology playing an ever-growing position in the marketing endeavors of software and other technology companies, few businesses plan to boost their mobile spending over the...

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CMO report: failure to use analytics

A recent CMO survey conducted by Duke Fuqua School of Business shows that most marketing projects fail to use available or requested marketing analytics. The report states that on average about 32.5%...

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Top local markets for mobile penetration rate

Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies...

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Can Russian 3G Networks Sustain Olympic Visitors?

With the opening of the 2014 Winter Olympics in Sochi, Russia only a day away, there have been concerns regarding how Russia will handle the enormous data traffic that will inevitably occur as...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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