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Current Insights

 

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Secrets for Successful YouTube Content Revealed

At the close of March, YouTube released content that they denied existed since 2008: the secret formula for creating viral original content. Suzie Reider, Google's managing director of brand...

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Digital Marketing and Wearable Tech

The popularity of the Internet of Things has been gaining speed over the last few years, with wearable tech becoming notably more mainstream. Fitness tracking devices, such as the UP-band from...

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Survey Says Many Businesses Aren't Utilizing Behavioral Data

Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don't...

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36% of Internet Traffic is Fake

A Third of Internet Traffic is Fake.  The Interactive Advertising Bureau recently revealed an estimate which stated that over one third of all internet traffic is not real. The Bureau also mentioned...

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Online video affects purchase decisions

Online video is becoming increasingly vital for helping customers with purchase decisions. About three quarters of online shoppers are influenced by online video--helping to drive them towards a...

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Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity. According to a report by Millennial Media, mobile ads that have integrated interactive and animated features...

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Smartphones Surpass TV

Smartphones over take TV. A recent report from Millward Brown analyzed screen activity from a number of angles and found that people spend more time on their smartphones than they do on TV.  People...

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Facebook Gaining Share of Mobile Ad Revenues.

Facebook is quickly growing their mobile ad revenues.  The mobile ad industry has been rapidly expanding over the past few years, a trend that parallels consumers' shift to mobile platforms. The...

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Starbucks Unveils Tipping from their App

Starbucks, the coffee chain who is no stranger to debuting revolutionary business technology ideas, launched today on their app the ability to tip baristas. The company has long been pushing...

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Millennials' Influence on Digital Marketing

Millennials, Generation Y, twenty-somethings, and thirty-somethings. Whatever they’re referred to as, they’re now statically the movers and shakers of social media. Reports from Crowdtap, a...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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