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Senior Employees Have Greater Digital Marketing Knowledge: Study

If you had to guess who in your company had the better digital marketing skills and knowledge, would you guess yourself? Perhaps a colleague? Or what about your boss? It might be a good idea to give...

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Stats Show How To Increase Social Reach on Facebook

With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach,...

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One Third of Businesses Outsource Display Advertising and SEO

Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The...

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Email Marketing Still A Success: Survey

With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...

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Burt's Bees Infiltrates Electronic Calendars in Marketing Push

Burt's Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social...

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How Upcoming Changes to Google Adwords Affects Mobile App Advertising

Changes in Google Adwords Affects Mobile App Advertising Google announced last week changes to Adwords which are to come into affect over coming months. Acknowledging it’s no longer about devices but...

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Report Shows Android Overtakes iOS for Ad Requests

A new study by mobile-ad platform Opera Mediaworks discovered that Google’s Android operating system seems to be edging out the competition when it comes to attracting advertisers’ dollars. That...

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Among Teens, Instagram More Popular Than Twitter, Facebook

Twitter and Facebook no longer reign supreme among the teenagers online today. The crown for most-used social media platform has been passed to Instagram. The news comes after a study called “Taking...

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Twitter Ads Get More Clicks Than Facebook Ads

More bad news for marketers currently advertising or looking to do so on Facebook: recent studies indicate that, despite investing more money into advertising on Facebook, businesses saw a reasonably...

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New Twitter Design

A review of the new Twitter design.  Percentage of Users Who Approve (Blue) and Who Don't Approve of the New Twitter Design In the final quarter of 2013, Twitter discovered that despite an expanding...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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