eyeIcon

Current Insights

 

Tags: ,

Mobile Push Notifications Highly Valued by Consumers, Brands

A recent survey by Responsys, a global marketing cloud service agency, showed that push notifications are highly valued by consumers. Almost 60 percent of adults and over 70 percent of young adults...

rightArrow

Tags: , ,

Marketers Will Have to Work Harder to Get Millennials' Attention: study

A recent study by Razorfish, DigitasLBi, Yahoo, and Tumblr found that 45 percent of millennials simply have no interest in what marketers are trying to push. This insight is especially important when...

rightArrow

Tags: ,

Attitude Toward Big Data Slightly Shifting

Would you believe that, in a survey last year by Econsultancy, eight percent of digital marketers thought big data was a “pointless marketing term”? However, a survey this year shows that attitudes...

rightArrow

Tags: , ,

Despite Rise in Mobile Email Opens, 30% of Marketers Don't Know Their Open Rate

Time and time again, statistics continue to show that mobile email marketing is most certainly not on its way out. In fact, it has accomplished quite the opposite. In April of 2011, email opens on...

rightArrow

Tags: , ,

Digital Analytics Skills Gap, 2013 - 2014

With digital marketing flourishing in many sectors, businesses are reportedly raising their digital analytics and consultancy budgets to accommodate a wide variety of uses. Out of 1000 companies...

rightArrow

Tags: ,

Digital Marketing and the World Cup 2014

While many people both online and off have different opinions regarding the World Cup currently being held in Brazil, there is no doubt that the event will be regarded as one of the biggest social...

rightArrow

Tags: ,

Social Media Interaction, Not Just Presence, Important for Brands

Having a social media presence on multiple platforms may not be enough for brands anymore. Social media has turned the expectation of customer service into an instant need for many users. And when...

rightArrow

Tags: , ,

How important is free shipping for consumers?

How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very. In a survey of 5,800 consumers who shop online, 58 percent of...

rightArrow

Tags: , ,

23% of Consumers Open Mobile Email Twice

An extensive study by Campaign Monitor, a service that allows businesses to attract new subscribers by sending attractive email newsletters, helps to reveal the mobile email habits of consumers. From...

rightArrow

Tags: ,

Consumer to Brand Mentions Are Mostly Neutral [study]

A new study by Mention discovered that brand name mentions by consumers on social media were neither overwhelmingly negative nor positive. Instead, mentions were mostly neutral. Social, nevertheless,...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 E 33rd ST 
6th Floor
New York, NY 10018
Map

Partner With Ironpaper

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin