mobile development


Mobile Gaming Revenue Estimated to Reach $41 Billon by 2017

Mobile gaming has seen incredible growth recently, but estimates released from Newzoo last month suggests that might have only been the beginning. The research claims that mobile game revenues will rise 42 percent year over year to reach $25 billion …

Tagged , ,

Mobile strategy is a growing priority for businesses

Mobile has a big impact on business, and it’s safe to say that many companies have recognized this fact. In the latest Quarterly Digital Trends Briefing by Econsultancy, a survey of approximately 1,000 global participants responded to questions regarding marketing, IT functions, …

Tagged , , ,

As Ecommerce Grows, So Should Your Mobile Site

Businesses may not have the luxury of devoting minimal effort to their mobile ecommerce strategy. Sales revenue derived from mobile devices in both Europe and the US have increased from 2.2 percent in 2010, with a predicted growth of 23 percent …

Tagged ,

70% of Indian Population Has Active Mobile Subscriptions [study]

Countries outside of North America have grown considerably in terms of mobile network connections and in joining social media platforms. One such country is India. Out of the 1.2 billion people who inhabit the country, 234 million of them – …

Tagged , ,

Mobile Implementation Errors Can Cost 68% of Web Traffic

Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone traffic. In a new study by BrightEdge, some 27 percent of mobile …

Tagged , ,

Study: 69% of Responsive Design Mobile Sites Have An ‘Unacceptable’ Load Time

Picture it: you’re doing some shopping for your apartment, and you want to check what the next store has to offer on your mobile phone before walking inside, as you are unsure if they have the product you need. You …

Tagged , , ,

Digital Marketing and Wearable Tech

The popularity of the Internet of Things has been gaining speed over the last few years, with wearable tech becoming notably more mainstream. Fitness tracking devices, such as the UP-band from Jawbone, uses a wireless, real-time connection to track sleeping …

Tagged , , ,

Starbucks Unveils Tipping from their App

Starbucks, the coffee chain who is no stranger to debuting revolutionary business technology ideas, launched today on their app the ability to tip baristas. The company has long been pushing customers to download their iPhone app and sign up for …

Tagged , , ,

Android’s phenomenal growth

Android has experienced phenomenal growth, according to a report by GlobalWebIndex (GWI), climbing from 27% in 2012 to 65% in 2013. It’s rise in 2013 makes the mobile OS the dominant operating system of mobile users globally. The usage of the OS has …

Tagged ,

Top local markets for mobile penetration rate

Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies the top 10 local markets for smartphone and tablet penetration …

Tagged , ,

Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online.  This worry affects business negatively. The largest areas of concern for online privacy are (listed in order …

Tagged , , , , ,

How big is the tablet market in the US?

How many people own tablets in the US? A new study by the Consumer Electronics Association (CEA) sheds some light on tablet ownership in the US. About 44% of US online consumers owned tablets as of December 2013. The Pew Research Center’s …

Tagged , , , , , ,

So Long IE7. Companies Elect to Replace PCs Over Supporting Internet Explorer 7.

It’s cheaper to purchase a new computer than to keep supporting Microsoft’s legacy browser. NursingJobs, a company that connects nurses with medical facilities and patients, said they will buy new computers for customers who are using compouters with Microsoft’s IE7 …

Tagged , ,

Importance of social commerce for retail brands

A report by 8thBridge, SOCIAL COMMERCE IQTM RETAIL 2013, highlights the social media adoption by retail brands and their social commerce strategies. As expected, most retailers have adopted Facebook and Youtube as part of their digital marketing strategy. These networks are ubiquitous among …

Tagged , , , , ,

Video previews help sell Facebook apps

Facebook app designers have a new promotional tool at their disposal for attracting users to their apps. Videos can now be added to an App Details page in Facebook’s App Center. The App Center is the second most popular place …

Tagged ,

B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising – 2013, by Ovum and  IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to be more conservative approach across most …

Tagged , ,

Misspellings and typos now supported by Apple

Apple recently updated the App Store search engine to assist users with finding apps against all odds, including misspellings, typos and “fat-fingered” searching errors. Sarah Perez at TechCrunch was first to report the Apple search update. By forgiving common typos and …

Tagged

Study Indicates Only 11% of Top Companies Use Responsive Design

A new report for the Interactive Advertising Bureau (IAB) indicates that very few company’s websites are designed and coded to be Responsive. Responsive Design, which has emerged as the most effective technique to build a modern website, controls how a …

Tagged , , , , , ,

Android apps for SEO?

This news may surprise and intrigue SEO professionals…. Google announced that content within Android apps can now be indexed for search. The new capability is called app indexing. Specifically app indexing allows Android users who have a mobile app installed to open …

Tagged , , ,

Is showrooming a threat to retail profits?

Showrooming is the term used to describe the act of using mobile phones to do price comparisons, feature comparisons, check reviews or product details while in a physical store. Showrooming does not however mean that the shopper is purchasing online instead. Columbia …

Tagged , , ,