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How to generate leads online

For many companies, trade shows and cold calling no longer suffice to drive the right leads and sales opportunities in a scalable way. Here are some tips for how to generate leads online. (1) Define your target audience and buyer group …

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More Time Spent on Media than Sleeping [study]

Ofcom recently released a report about the communications market focusing on how we, the public, consume media. The study covered nearly 2,000 adults and 800 children and found that teenagers are the most ‘tech-savvy.’ In fact, the study goes so far …

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Mobile Devices Now Comprise 66% of Email Opens – Study

A new study by Movable Ink for the Q1 2014 US Consumer Device Preference Report found that fewer people are opening emails on their desktops. Following the continuing trend, the study says, is that people are opening emails on mobile devices …

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Study: Email Preferred Method for Sharing Articles

Rumble, a mobile publishing platform, recently released a study that looked at how users shared articles. What they found was that email is still the preferred method of sharing articles in comparison to Twitter and Facebook. Rumble’s Q1 2014 engagement …

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Security warning for all versions of Internet Explorer

The US Department of Homeland Security posted a warning of vulnerabilities in Microsoft’s Internet Explorer web browser on their US-CERT website. The vulnerabilities could allow an attacker to execute an unauthorized remote code execution  on versions 6-11 of Internet Explorer. The Department …

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Mobile Apps Overtake PC Web Usage

For the first time in history, mobile applications have overtaken PC web usage.  In January of 2014, smartphones and tablets were responsible for 55% of internet traffic in the United States. This is the first time for mobile apps to …

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New Facebook sharing buttons drive over 5% more Likes and social shares

Facebook released newly designed social sharing buttons around the same time that Google also launched newly designed Google+ buttons. Facebook did some initial tests during the first month of it’s roll out of the new social sharing tools. Throughout it’s …

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Another link network busted by Google: Anglo Rank

Matt Cutts of Google just confirmed that they penalized another link network, the “private link network” Anglo Rank. Google found a way to detect websites that belong to it’s link sharing network. Websites belonging to it’s network will be punished by manual …

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The main barriers to mobile eCommerce

Mobile users are a vital segment for all eCommerce and retail operations. Consumers and web visitors are increasingly using smartphones for research and price checking for both brick-and-mortar retail and online shopping. EConsultancy explored the gap between the rise in mobile web …

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Publishers take warning of coming SEO Penguin release

Upcoming release of Penguin The warning of a new Penguin Update has caused a stir in the world of online publishing and eCommerce. Google’s top web spam fighter Matt Cutts has promised a new release of the anti-spam algorithm–and it’s a …

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Google may crack down again on bad eCommerce websites

Google may again crack down on bad eCommerce websites by reducing their search ranking and web traffic. We may also see an increase of new trust badges and signals to differentiate bad eCommerce sites from good ones.

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Could a patent infringement cause Google Maps to get banned in Germany?

A patent infringement lawsuit underway in a regional court in Germany could result in the banning of Google Maps. Judge Matthias Zigann, of the of the Munich I Regional Court, told Google that he may hold the search giant and it’s …

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Marketers beware, users love their mobile devices

Mobile devices allow users to access content and the internet on the run, and for this reason, users are increasing addicted to their devices. The mobile experience is not just a technology requirement. It is a new way of approaching …

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Google remains dominant — too bad for foes

Bing and Yahoo are fighting for very distant seconds. Google’s dominance in search is unwaivering–around 67% of the search market. Microsoft Bing slightly increased it’s market share by 0.2% in January of 2013. Bing trails far far behind it’s foe–moving from …

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Android search add updated for 13.6 percent of users

Google updated it’s search app for Android for versions 4.1 (Jelly Bean) or higher, which affect 13.6 percent of users. The changes were modest with the exception of a few spotlight enhancements with Google Now content and functionality. Google Now, going-forward, includes movie …

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Twitter releases micro-video tweets

Twitter launched a new service that allows users to upload video content and share a six-second, video-tweet. The contraint of 6 seconds for the video post is the equivalent of their 140 character text limitation–a constraint intended to inspire creativity. Michael …

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Does proper grammar hurt cyber security?

Ashwini Rao, a Ph. D student, and her team at the Institute of Software Research discovered that using proper grammar in your passwords is a bad idea–one that weakens your security online. In the article, Stop using proper grammar, its making your passwords …

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New Google Shopping Makes Black Friday Irresistible

With the biggest shopping holiday of the year approaching Google has rolled out a slew of new features to the shopping aggregate tool, Google Shopping, to help make it easier to do all of your holiday gift-buying from your couch. …

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Google closes a number of web services to focus on core

In a recent blog post, Renewing old resolutions for the new year, Google announced the closing of a number of publicly available services and tools. The search giant has been on a killing rampage with the goal of removing under-performing and peripheral …

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eCommerce shopping for 2011 holiday season hits $37.2 billion

By mid December of 2011, the US saw six of the largest eCommerce spending days during the holiday season. The holiday season of November and December in 2011 proved to be one of the largest ever. Online retailers saw a 15% increase …

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