marketing


Survey Says Many Businesses Aren’t Utilizing Behavioral Data

Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don’t apply behavior data in neither segmentation analysis nor targeting. As intertwined …

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36% of Internet Traffic is Fake

A Third of Internet Traffic is Fake.  The Interactive Advertising Bureau recently revealed an estimate which stated that over one third of all internet traffic is not real. The Bureau also mentioned that much of this traffic is generated by …

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Online video affects purchase decisions

Online video is becoming increasingly vital for helping customers with purchase decisions. About three quarters of online shoppers are influenced by online video–helping to drive them towards a purchase of a product or service, according to a new study by Animoto. Simply …

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Smartphones Surpass TV

Smartphones over take TV. A recent report from Millward Brown analyzed screen activity from a number of angles and found that people spend more time on their smartphones than they do on TV.  People who took part in the study …

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Millennials’ Influence on Digital Marketing

Millennials, Generation Y, twenty-somethings, and thirty-somethings. Whatever they’re referred to as, they’re now statically the movers and shakers of social media. Reports from Crowdtap, a social-influence tool for marketing, indicate that men and women aged 18 to 36 are on …

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Percentage of Female Social Media Users

Use of social media is increasing, and a significant portion of this growth has been driven by women. Research recently published by FinanceOnline revealed that women who use social media several times per day is 30% in comparison with 26% …

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What US Travelers Want From Digital Services

US travelers are highly interested in digital services.   The internet has altered the way we interact with just about every product and service available. The hotel industry is no exception to this, and a new study ran by MCD …

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Marketing industry challenges 2014

The marketing industry is changing. As always.  It’s easy to get caught up in automated business processes and fall into habits that don’t change despite shifts in the industry you work in. From time to time, it may be useful …

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Budget Allocation to Mobile Spending Not a Priority

Despite mobile device technology playing an ever-growing position in the marketing endeavors of software and other technology companies, few businesses plan to boost their mobile spending over the next year. The numbers come from a yearly survey by the Software & Information …

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CMO report: failure to use analytics

A recent CMO survey conducted by Duke Fuqua School of Business shows that most marketing projects fail to use available or requested marketing analytics. The report states that on average about 32.5% of projects use analytics, even when they are …

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Poor grammar and typos can hurt your Bing search rankings

According to a recent blog post on Bing’s Webmaster Blog, Quality: Do You Have It, or Just Think You Have It?, Bing will demote content that has poor grammar or typos in order to increase the quality of search results. …just as …

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Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online.  This worry affects business negatively. The largest areas of concern for online privacy are (listed in order …

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Mobile’s growing impact on digital marketing, a trend report

Mobile usage is growing. Users are relying on their phones for everything from email, games, photos, search, reading, news, etc, etc. The list is long. This expanding role in the lives of consumers impacts marketing significantly. Mobile is evolving the …

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Nielsen reveals stats on digital vs television marketing

Nielsen Company, providing audience measurement systems through advertising, came out with a recent report that revealed the marketing growth or decline across the many different types of platforms that advertising can be found. It seems internet marketing has shown considerable …

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How Pinteresting…why pinterest is important to marketing

One of the fastest growing websites on the internet and proving to have its advantages over other social media sites, as Pinterest gets smarter it becomes more important (and easier) for businesses to utilize it as a marketing tool. Here …

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Digital Marketing and Gmail’s Promotional Tab

Though social media has certainly risen in popularity in terms of digital marketing, email still seems to be the victor when it comes to usage and effectiveness. But when Google announced that Gmail would have a new user interface in …

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Importance of social commerce for retail brands

A report by 8thBridge, SOCIAL COMMERCE IQTM RETAIL 2013, highlights the social media adoption by retail brands and their social commerce strategies. As expected, most retailers have adopted Facebook and Youtube as part of their digital marketing strategy. These networks are ubiquitous among …

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Shopping cart abandonment emails help increase revenue for eCommerce websites

Shopping cart abandonment emails can be a vital tool in the eCommerce marketer’s toolbox. Stated simply, cart abandonment emails help drive additional revenue and therefore should not be neglected. Coupled with remarketing, eCommerce website businesses can use the combination of cart …

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Improve B2B webinar marketing: HubSpot integrates natively with GoToWebinar

For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true tactic for businesses sell to other businesses, and with the …

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Slow Decline of Web Use on Mobile Devices

Those in digital marketing may need to consider (if they haven’t already) capitalizing on advertising not just in browser space, but in apps as well. With the continuing rapid influx of time spent on apps on mobile devices, their annual …

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