By Matt Pilon, Content Specialist In digital marketing assets, design is as essential as the message it conveys. The two must be paired to be effective. “When design and content work well together, they guide the journey you’re sending your reader on,” said Sara Backus, Ironpaper’s Design Director....
By Chantel Hall, Marketing Content Specialist Landing pages are commonly used in B2B marketing, and when optimized, they can be a high-performing lead generation tool. However, to build successful and engaging landing pages, marketers need to go beyond a simple checklist and approach landing pages...
By Shawn Smajstrla, Content Specialist Mood boards have a long tradition in interior decoration, photography, and wedding planning, but their utility has carried into the digital design space. This is particularly relevant for brands because websites have become the most valuable real estate they...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
In the face of escalating market pressures and growing competition, the warehousing industry is undergoing a significant digital transformation. Digital technologies are revolutionizing warehouse operations, enhancing efficiency, reducing errors,...
Organizational dynamics and the challenge of shifting mindsets frequently hinder business teams in their quest for agility. Three major hurdles surface as we delve into the complexity of transitioning to agile frameworks. These teething problems...
In B2B healthcare, incorporating B2C marketing practices can inadvertently impede growth efforts. While consumer-focused strategies often prioritize emotional engagement and eye-catching design, B2B healthcare organizations typically require a more...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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