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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Going Deeper Than a Landing Page Checklist: How to Build and Optimize Landing Pages

By Chantel Hall, Marketing Content Specialist Landing pages are commonly used in B2B marketing, and when optimized, they can be a high-performing lead generation tool. However, to build successful...

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A Closet of Visuals: What is a Mood Board?

By Shawn Smajstrla, Content Specialist Mood boards have a long tradition in interior decoration, photography, and wedding planning, but their utility has carried into the digital design space. This...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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