By Ava Champion, Content Specialist, and Lindsey Glorioso, Digital Marketer. B2B businesses looking to generate leads with paid advertising should consider LinkedIn since it offers an impactful way for businesses to reach and connect with their audiences. 89% of B2B marketers use LinkedIn for lead...
By Ava Champion, Content Specialist, Daniel Traicoff, Growth Specialist, and Lindsey Glorioso, Digital Marketer. Google Ads can be a powerful lead generation tool for B2B businesses. In fact, as of February 2023, Google holds 93.37% of the search engine market share globally.1 And since 49% of B2B...
Ironpaper Growth Specialist Daniel Traicoff recently sat down with Content Specialist Scott Dame to discuss the next generation of Google Analytics and what that means for digital marketers and B2B organizations. Important Takeaways: Standard Universal Analytics properties will no longer process...
By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing. Copywriting and content writing — two critical functions of successful digital marketing — are sometimes talked about as being interchangeable, but they actually achieve different goals for marketers....
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Buyers aren't waiting for better messaging. They are moving on to vendors who already deliver it. In competitive markets, every vague value proposition gives your rivals an invitation to win. As buying groups grow and sales cycles lengthen,...
Commoditization isn't just a strategic risk. For many B2B companies, it's a revenue trap. As competing vendors converge on features and claims, buyers at growth-stage companies face relentless pressure to justify spend. The result? Deals stall....
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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