B2B articles on marketing

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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What is an MQL, and How Do You Spot One?

By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first:...

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Post-Conversion Analysis: Digital Engagement Tactics for B2B Companies

By Robert Leonard, Senior Content Specialist Almost half (49%) of DemandGen’s 2020 Lead Nurturing Survey respondents indicated that their lead nurturing efforts need improvement, and only 8% of them...

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5 Ways to Elevate Your B2B Marketing Automation

By Kaci Antoine, Marketing Content Specialist The sales cycle of a small-to-medium B2B company can last as long as 60 days, while enterprise sales cycles can last six months or longer.¹ Implementing...

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12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and...

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How to Build a Scalable Lead Qualification Process

By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become...

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Is Your Sales and Marketing Tech Stack Weighing You Down?

By Matt Pilon, Content Specialist Sales and marketing software has become table stakes for B2B companies, big and small, over the past two decades. Today, 85% of B2B marketers use a customer...

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Marketers Should Make Content Interesting, Not Sales-Focused

Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients.  To create effective content, your business must speak directly to a buyer's needs...

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How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18...

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Don't be fooled by these six vanity metrics

Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for...

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Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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