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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Ironpaper’s Takeaways: Google Marketing Live 2022

By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff,...

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12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how...

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Top 10 Skills Needed by Marketers Today

The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed...

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How to Customize B2B Lead Scoring For Your Marketing and Sales Teams

By Chantel Hall, Marketing Content Specialist Lead scoring helps marketing and sales teams understand the quality of their leads and allows them to focus their efforts on prospects who are the most...

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3 Questions to Ask When Evaluating Tools for Digital Marketing

By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool...

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How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a...

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Do Chat Flows Work?

By Chantel Hall, Marketing Content Specialist The option to talk to a customer service agent (real or robotic) through a website chat function is growing in popularity with both businesses and...

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...

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SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to...

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How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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