eyeIcon

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

, ,

Do Chat Flows Work?

By Chantel Hall, Marketing Content Specialist The option to talk to a customer service agent (real or robotic) through a website chat function is growing in popularity with both businesses and...

rightArrow

, ,

Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...

rightArrow

, , , , , , ,

SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to...

rightArrow

, , , , , , ,

How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18...

rightArrow

, , , , ,

Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...

rightArrow

, , , , , , , , ,

4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with...

rightArrow

, ,

5 Tips for Managing Teams in a B2B Marketing Agency

By Brian Balboa, Content Specialist Having a B2B marketing team usually means you manage a diverse set of individuals, each with a unique set of personalities and skills. Managing them all isn’t...

rightArrow

,

Creating a Website Strategy: How to Understand my Company's Needs

By Tayler Patterson, Web Project Manager Redoing elements of your website can be stressful, and often design and development agencies want to sell their highest package, with little regard to what...

rightArrow

, ,

Why Post-Pandemic B2B Marketing Requires Alignment with Sales

By Shawn Smajstrla, Content Strategist Life during the COVID-19 pandemic was marked by separation and isolation. Shutdowns, stay-at-home orders, and social distancing kept us from family, friends,...

rightArrow

, ,

Why Every Company Needs a Sales Enablement Content Strategy

By Nicky Cappella, Content Strategist Introducing new customers to your product (and making additional sales to existing customers) is fundamental to your short- and long-term success. To maximize...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup