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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Are Your Direct Traffic Analytics Lying To You?

By Eddie Becker, Senior Content Specialist Every business and organization strives to be one of the first results to pop up in a Google search. Having that right mix of SEO optimization and site...

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B2B Audience Segmentation: How to Get Started and Evaluate Your Strategy's Success

By Chantel Hall, Marketing Content Specialist Reaching the right people with the right message at the right time is the foundation of all marketing efforts. The first piece — reaching the right...

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Top 10 Skills Needed by Marketers Today

The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed...

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How To Incorporate Data-driven Marketing Into Your Day-to-Day Operations

By Chantel Hall, Marketing Content Specialist Digital marketers are inundated with data today — so much so that it can be difficult to know what data points and metrics to focus on and how to...

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How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a...

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SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to...

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Does Scrum Work for Marketing Campaigns?

By Ross Lancaster, Content Specialist In 1986, Japanese business professors ​​Hirotaka Takeuchi and Ikujiro Nonaka published “The New New Product Development Game” in the Harvard Business Review. The...

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Don't be fooled by these six vanity metrics

Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for...

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5 Demand Generation Best Practices for IT Service Companies

The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous...

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7 Landing Page Mistakes that Hurt Lead Generation

By Artemus Bryant, Content Strategist Landing pages are, by design, website pages created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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