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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Ironpaper’s Takeaways: Google Marketing Live 2022

By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff,...

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12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how...

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What the Running World Can Teach Us About “SEO vs. Paid Search”

By Chantel Hall, Marketing Content Specialist Runners have a wide variety of goals depending on their chosen event and training methods, but most are seeking to improve their endurance, speed, or...

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Web Design Statistics 2022 - What You Need to Know.

A least 50% of B2B buyers moved to a more fully digitized purchasing process in 2021 as a result of the pandemic.1 A website is a critical element of successful digital marketing and sales processes....

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Blog Post Formats for Engaging B2B Buyers

By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help...

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5 Reasons Your Website May Be Failing

Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving...

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The Purpose-Driven Culture – Shareholder Value is Not Enough.

By Jonathan Franchell The quest for meaning is a profoundly human experience. Throughout our lives, we search for purpose. Yet, much of our time is spent working. Should this pursuit of meaning not...

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4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with...

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7 Landing Page Mistakes that Hurt Lead Generation

By Artemus Bryant, Content Strategist Landing pages are, by design, website pages created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded...

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What Does a Lean Website Design Process Look Like?

A lean approach to your website design process has the advantage of letting you launch quickly and iterate over time, rather than investing a huge budget up-front in a time-consuming project that may...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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