B2B Articles

B2B Marketing Insights


2024 is an opportunity for growth and a departure from the pandemic past.

How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work. The frequency of its usage seemed simultaneously...

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Unlocking Next-Generation Business Models: IoT Solutions Improve B2B Value Propositions.

Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost savings, and advanced service delivery. Businesses...

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Why do business teams struggle to become agile?

Organizational dynamics and the challenge of shifting mindsets frequently hinder business teams in their quest for agility. Three major hurdles surface as we delve into the complexity of transitioning to agile frameworks. These teething problems often disrupt new agile teams, making it challenging...

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Sales enablement

Navigating the Competitive Landscape: Strategies for B2B IT Firms to Overcome Top Marketing Challenges

IT service firms face unique challenges to win business with larger customers. The complexities of these challenges often stem from a multitude of factors. Addressing these challenges in isolation is not an optimal strategy. This is because the intricacies of marketing in the B2B IT services sector...

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Announcing the Promotion of Ian Smith to Ironpaper Group Account Director!

We are thrilled to announce that Ian Smith has been promoted to our first Group Account Director (GAD). The Ironpaper GAD plays a crucial role in Ironpaper’s growth. As part of the growth team, the GAD workshops solutions and strategizes transformations on their accounts and within the company. The...

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digital marketing

5 Questions to Ask When Hiring a Digital Marketing Agency

By Chantel Hall, Marketing Content Specialist When you consider outsourcing your digital marketing efforts, it’s essential to evaluate whether an agency will provide the results you’re looking for. You can assess their fit by asking pointed questions that get to the heart of how the agency uses...

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Market Research: Why First Steps Matter

By Jeff Vining, Director of Research and Market Analysis “New business applications jumped 24 percent in 2020, the biggest surge in history, and they remain at a much higher level than pre-crisis.” – Washington Post Industries and businesses change rapidly. Whether it is in the high-tech space,...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways


Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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