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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Creating a Website Strategy: How to Understand my Company's Needs

By Tayler Patterson, Web Project Manager Redoing elements of your website can be stressful, and often design and development agencies want to sell their highest package, with little regard to what...

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5 Demand Generation Best Practices for IT Service Companies

The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous...

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Blogging for B2B lead generation marketing

Through the use of blogs, your business can attract prospects and leads, which ultimately allows your business to grow. Blogging promotes a more focused way of targeting your prospect's issues and...

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What Does a Lean Website Design Process Look Like?

A lean approach to your website design process has the advantage of letting you launch quickly and iterate over time, rather than investing a huge budget up-front in a time-consuming project that may...

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Optimizing a Website Homepage for B2B Technology Companies

Your homepage is often the first impression many prospects will see of your company. Sure, they may click an advertisement or find you through a social media post — but your website homepage is your...

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Low-Hanging Fruit — Simple Website Optimizations for B2B

Making an impact online doesn’t need to come from flashy, yearly redesigns. You don’t even need the latest web trends or a fresh branding package. Simple optimizations can make your B2B website more...

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SEO vs. SEM: What’s the Difference?

Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and...

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6 Amazing Benefits of Agile Website Design

Agile projects are three times more likely to succeed than projects managed with traditional methods. –Vitality Chicago   Agile website design is the method of launching a lean version of your...

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Simple Web Design + Content Upgrades for Instant Engagement

While it’s always nice to get a “facelift” on your website and a fresh new look, redesigning a website is about so much more than branding and visual appeal. Your website should be a tool for lead...

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How to Create a Keyword Strategy for SEO

A keyword strategy is a wonderful way to organize your search marketing activities. We advise that every company starts with a documented strategy before getting too far with content writing or...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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