analysis
How to generate leads online
For many companies, trade shows and cold calling no longer suffice to drive the right leads and sales opportunities in a scalable way. Here are some tips for how to generate leads online. (1) Define your target audience and buyer group …
Tagged analysis, business, digital marketing, marketing, web
Mobile Gaming Revenue Estimated to Reach $41 Billon by 2017
Mobile gaming has seen incredible growth recently, but estimates released from Newzoo last month suggests that might have only been the beginning. The research claims that mobile game revenues will rise 42 percent year over year to reach $25 billion …
Tagged analysis, business, mobile development
Growth of Internet usage in the Middle East and Africa
In eMarketer’s fifth annual “Global Media Intelligence Report,” an estimated 336.5 million people living in Africa and the Middle East will access the internet at least once a month during 2014. That number clocks in at nearly 25 percent more than …
Facebook Is Go-To Social Media Platform for LGBTQ Community [study]
For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88 percent of lesbian and bisexual female internet users …
iPhone Still Dominates Mobile Website Traffic
Even before the release of the new iPhone 6 and iPhone 6 Plus, research from Adobe found that Apple still dominated the US mobile website traffic for smartphones. This comes from a June 2014 report from Adobe that looked at mobile website …
Tagged analysis, mobile, technology
Teens Prefer Smart Phones Over Tablets [study]
Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all. Children born in the digital age have much more of an advantage …
Tagged analysis, mobile, technology
72% of Companies Say Their Data is Fragmented
With the furthering advancements of the digital age comes a world of big data that provides companies with a staggering amount of information about their customers. But sifting through that data to find the most relevant and useful information – …
Study: Email Preferred Method for Sharing Articles
Rumble, a mobile publishing platform, recently released a study that looked at how users shared articles. What they found was that email is still the preferred method of sharing articles in comparison to Twitter and Facebook. Rumble’s Q1 2014 engagement …
Tagged analysis, internet, web, web traffic
Report Shows Android Overtakes iOS for Ad Requests
A new study by mobile-ad platform Opera Mediaworks discovered that Google’s Android operating system seems to be edging out the competition when it comes to attracting advertisers’ dollars. That competition being, of course, Apple’s iOS. The company analyzed revenues and …
Tagged analysis, business, digital marketing
What social network drives the most engagement?
The new Shareaholic ”Social Referrals That Matter” report examines six months of website traffic that reaches 250 million unique monthly visitors in order to get a sense of what social network drives the most engagement. YouTube is the top referrer from …
Tagged analysis, social media
Survey Says Many Businesses Aren’t Utilizing Behavioral Data
Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don’t apply behavior data in neither segmentation analysis nor targeting. As intertwined …
Tagged analysis, digital marketing, marketing, social media
Percentage of Female Social Media Users
Use of social media is increasing, and a significant portion of this growth has been driven by women. Research recently published by FinanceOnline revealed that women who use social media several times per day is 30% in comparison with 26% …
Tagged analysis, analytics, marketing, social media
Mobile Apps Overtake PC Web Usage
For the first time in history, mobile applications have overtaken PC web usage. In January of 2014, smartphones and tablets were responsible for 55% of internet traffic in the United States. This is the first time for mobile apps to …
Tagged analysis, mobile, social media, web
Apple is Number One Desired Brand in Emerging Market Countries
According to a study run by Upstream and Ovum, Apple is the number one desired brand in Brazil, China, India, Nigeria and Vietnam. The study showed that consumers desired Apple, Samsung and Nokia products at rates of 32, 29 and …
Percentage of active Google+ users
Weak engagement According to a report from We Are Social, The state of Google+, the monthly active Google+ users is only 35%. Google+ has seen extraordinary growth between Q4 2012 and Q4 2013–from 359 million users to 1.15 billion. From a membership standpoint, …
Tagged analysis, social media
Top local markets for mobile penetration rate
Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies the top 10 local markets for smartphone and tablet penetration …
Tagged analysis, business, mobile development
Americans as likely to own a desktop computer as to own a VCR
Some electronic devices have fallen out of fashion in recent years, according to a recent poll by Gallup. A new report called, Americans’ Tech Tastes Change With Times, show how tastes change over time. Devices connected to the Internet, however, have …
Paid search spending continues to grow YOY
A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that growth occurred during the holiday season …
Tagged analysis, online advertising
On what device do people check email the most?
What are the most popular devices for email? Email open rate statistics for 2013. The most popular email domains.
Tagged analysis, digital marketing, web traffic
Survey: corporate social media risk perception
According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only 36% reported having social media training in-place in their organization. The …
Tagged analysis, branding, business, social media
