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Lead Generation

B2B Marketing Trends and Tactics for 2023

By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator, marketing has moved from a creative, brand-focused cost...

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What is a Good Marketing Research Process?

By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the marketing research process. It is the critical time when a marketing team defines the issue at hand, takes...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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