business
How to generate leads online
For many companies, trade shows and cold calling no longer suffice to drive the right leads and sales opportunities in a scalable way. Here are some tips for how to generate leads online. (1) Define your target audience and buyer group …
Tagged analysis, business, digital marketing, marketing, web
Mobile Gaming Revenue Estimated to Reach $41 Billon by 2017
Mobile gaming has seen incredible growth recently, but estimates released from Newzoo last month suggests that might have only been the beginning. The research claims that mobile game revenues will rise 42 percent year over year to reach $25 billion …
Tagged analysis, business, mobile development
90% of Holiday Shoppers Will Purchase Online
The National Retail Federation recently released a survey regarding online holiday shopping and found that 56 percent of shoppers have plans to purchase items online. However, PunchTab, a company that provides technology for CPG and retail brands, has an even …
Americans to Spend Nearly $80 Per Person Online this Halloween
The first of October has already come and gone, and Halloween is fast approaching. Any thoughts that adults purchasing Halloween items online would be too old to participate in the holiday should be banished, as this year adult internet users …
Tagged business, social media
Coupon usage in digital marketing
The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon usage was only 16 percent. However, in 2013, that number grew to 29 percent. …
Tagged business, digital marketing, ecommerce, online advertising
Mobile strategy is a growing priority for businesses
Mobile has a big impact on business, and it’s safe to say that many companies have recognized this fact. In the latest Quarterly Digital Trends Briefing by Econsultancy, a survey of approximately 1,000 global participants responded to questions regarding marketing, IT functions, …
Tagged business, mobile development, website, website development
Consumers Love Smartphones for Ecommerce
Pondering if mobile ecommerce is a smart move for your business? Or if it’s even worth the effort to invest in your eCommerce mobile experience? Take a look at these statistics that show just how helpful mobile shopping could be …
Fortune 500 Blogging Down for the First Time since 2008
The University of Massachusetts Dartmouth Center for Marketing Research has recently found that blogging among Fortune 500 companies has dropped for the first time in seven years. As it is currently, 31 percent of Fortune 500 companies have corporate blogs. …
Tagged business, marketing, social media
Social Media Post-Click Behavior
A new report recently released from Shareaholic helped answer the question of what can be expected of post-click behavior linked to a social media post. Shareaholic examined pages per visit, average visit duration and the bounce rate for the top eight social …
Tagged business, digital marketing, social media
Brands See Large Revenue Growth Thanks to Pinterest
A recent study by analytics and marketing solutions provider Piquora states that Pinterest had a heavy hand in increasing their customers’ e-commerce revenue. Their stats show that referral traffic from Pinterest from January to June of this year was responsible …
Tagged business, social media
B2Bs, Not Just B2Cs, Should Adopt Real-Time Marketing Practices
Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy proclaims. Real-time marketing has done exceedingly well …
Tagged business, marketing, social media
Facebook and Google to Represent 15% of Media Ads in 2016
According to a new report from market researcher eMarketer, Google and Facebook in combination will represent 15 percent of a total $200 billion spent on media advertising in 2016. In 2012, Google and Facebook respectively accounted for 9.1 percent and 1.3 …
Tagged business, digital marketing
Twitter Garners Two-Thirds of Social Media Mentions
Brands with Twitter accounts may not realize how important their presence on that social media platform may be. As it stands, two-thirds of public brand mentions on social media occur on Twitter. The stats come from Mention, who analyzed one …
Tagged branding, business, social media
Mobile Push Notifications Highly Valued by Consumers, Brands
A recent survey by Responsys, a global marketing cloud service agency, showed that push notifications are highly valued by consumers. Almost 60 percent of adults and over 70 percent of young adults from the 1,200 people surveyed said they enable push …
Tagged business, digital marketing
Marketers Will Have to Work Harder to Get Millennials’ Attention: study
A recent study by Razorfish, DigitasLBi, Yahoo, and Tumblr found that 45 percent of millennials simply have no interest in what marketers are trying to push. This insight is especially important when one realizes that millennials will be spending $1.4 trillion …
Tagged business, digital marketing, marketing
eCommerce Statistics: the continued rise of ecommerce
Mobile transactions will account for 26 percent of US retails sales by 2017 It’s no surprise that ecommerce has made a major impact on everything from the economy to small businesses to the way said small businesses market their items. In fact, …
Attitude Toward Big Data Slightly Shifting
Would you believe that, in a survey last year by Econsultancy, eight percent of digital marketers thought big data was a “pointless marketing term”? However, a survey this year shows that attitudes toward big data and their uses have slightly …
Tagged analytics, business, digital marketing
72% of Companies Say Their Data is Fragmented
With the furthering advancements of the digital age comes a world of big data that provides companies with a staggering amount of information about their customers. But sifting through that data to find the most relevant and useful information – …
Despite Rise in Mobile Email Opens, 30% of Marketers Don’t Know Their Open Rate
Time and time again, statistics continue to show that mobile email marketing is most certainly not on its way out. In fact, it has accomplished quite the opposite. In April of 2011, email opens on mobile phones accounted for only …
Tagged business, digital marketing, mobile, web design
Digital Analytics Skills Gap, 2013 – 2014
With digital marketing flourishing in many sectors, businesses are reportedly raising their digital analytics and consultancy budgets to accommodate a wide variety of uses. Out of 1000 companies surveyed in a recent study, 61 percent said they have or are …
Tagged analytics, business, digital marketing, marketing
