business


Social Media Interaction, Not Just Presence, Important for Brands

Having a social media presence on multiple platforms may not be enough for brands anymore. Social media has turned the expectation of customer service into an instant need for many users. And when brands do not meet that instant need, …

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How important is free shipping for consumers?

How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very. In a survey of 5,800 consumers who shop online, 58 percent of customers have gone so far as to …

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52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each social platform, as well as the different types of …

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Pinterest Still Gaining Ground Among Social Media Platforms

Pinterest has not only risen in popularity in recent years, but its popularity has also stayed steady while other social media platforms have faltered. The pinning website is not the only one to benefit from this growth – outside websites …

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Most Industry Email Open Rates Average 25% – study

Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising to find that what some companies consider …

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How To Increase Digital Marketing Optimization Results

In a survey from Adobe, they found that the average conversion rate for digital optimization is 2.6 percent. That said, they also found that 20 percent of the companies they surveyed had conversion rates higher than 4.5 percent. How is …

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23% of Consumers Open Mobile Email Twice

An extensive study by Campaign Monitor, a service that allows businesses to attract new subscribers by sending attractive email newsletters, helps to reveal the mobile email habits of consumers. From data collected in 2013, they reviewed 780 million email opens on …

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Consumer to Brand Mentions Are Mostly Neutral [study]

A new study by Mention discovered that brand name mentions by consumers on social media were neither overwhelmingly negative nor positive. Instead, mentions were mostly neutral. Social, nevertheless, plays a large role in the consumer buying process in helping to …

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Efficient Service from Brands Outweighs Personalization

A new survey conducted by IntelliResponse asked consumers their opinions on services from businesses. Out of these 1000 consumers, 59 percent unsurprisingly said they preferred efficient service from the brands they buy from. 24 percent said they preferred personalized service. …

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Senior Employees Have Greater Digital Marketing Knowledge: Study

If you had to guess who in your company had the better digital marketing skills and knowledge, would you guess yourself? Perhaps a colleague? Or what about your boss? It might be a good idea to give your boss credit …

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Stats Show How To Increase Social Reach on Facebook

With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach, companies can turn that decrease in reach into monetary …

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One Third of Businesses Outsource Display Advertising and SEO

Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The numbers come from a recent study conducted by Latitude and Econsultancy and cover information …

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Fridays See Higher Brand Interaction on Facebook

Fridays are experiencing higher brand interaction on Facebook.  A new report from Adobe sheds light on which days consumers interact with brands on Facebook: as it turns out, Friday is the day brands receive the most customer engagement. According to the …

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50 Percent of Local Google Searches Result in Purchases: Study

Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the same day. The study says 50 percent of …

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Email Marketing Still A Success: Survey

With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In fact, the survey discovered that …

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Study: Positive Online Shares Result in Greater Purchases

Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated social reviews in a new study. Brands that receive positive …

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Facebook is Moving into Mobile

Facebook is going mobile. As if Facebook didn’t already have a controlling lead over most other social media platforms, the social media giant has declared its new priority: dominating the mobile field. At the F8 Facebook Developer’s Conference in San …

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Burt’s Bees Infiltrates Electronic Calendars in Marketing Push

Burt’s Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social media platforms, but the Burt’s Bees brand will be slightly more personal. After …

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Report Shows Android Overtakes iOS for Ad Requests

A new study by mobile-ad platform Opera Mediaworks discovered that Google’s Android operating system seems to be edging out the competition when it comes to attracting advertisers’ dollars. That competition being, of course, Apple’s iOS. The company analyzed revenues and …

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Recent challenges with paid content amplification

Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic reach of posts of Facebook. …

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