ecommerce


90% of Holiday Shoppers Will Purchase Online

The National Retail Federation recently released a survey regarding online holiday shopping and found that 56 percent of shoppers have plans to purchase items online. However, PunchTab, a company that provides technology for CPG and retail brands, has an even …

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The 2014 Holiday Season and Top Social Media Marketing Trends

Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if they haven’t already. For example: Cyber Monday. Looking at …

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Coupon usage in digital marketing

The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon usage was only 16 percent. However, in 2013, that number grew to 29 percent. …

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Consumers Love Smartphones for Ecommerce

Pondering if mobile ecommerce is a smart move for your business? Or if it’s even worth the effort to invest in your eCommerce mobile experience? Take a look at these statistics that show just how helpful mobile shopping could be …

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As Ecommerce Grows, So Should Your Mobile Site

Businesses may not have the luxury of devoting minimal effort to their mobile ecommerce strategy. Sales revenue derived from mobile devices in both Europe and the US have increased from 2.2 percent in 2010, with a predicted growth of 23 percent …

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Mobile Ecommerce Growth and ‘Webrooming’

Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent, with a revenue jump from $2 billion to …

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Consumers More Likely to Purchase Items from Websites with Product Reviews [study]

Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they need about the product. It may not …

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eCommerce Statistics: the continued rise of ecommerce

Mobile transactions will account for 26 percent of US retails sales by 2017 It’s no surprise that ecommerce has made a major impact on everything from the economy to small businesses to the way said small businesses market their items. In fact, …

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How important is free shipping for consumers?

How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very. In a survey of 5,800 consumers who shop online, 58 percent of customers have gone so far as to …

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Stats Show How To Increase Social Reach on Facebook

With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach, companies can turn that decrease in reach into monetary …

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How the Web Influences Offline Sales

According to new numbers released this month, Google and other internet search engines have a major influence on a customer’s purchasing journey. Marketing research group Forrester approximates that the internet will influence 50 percent of offline retail sales in the …

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Starbucks Unveils Tipping from their App

Starbucks, the coffee chain who is no stranger to debuting revolutionary business technology ideas, launched today on their app the ability to tip baristas. The company has long been pushing customers to download their iPhone app and sign up for …

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Release of Google Shopping campaigns and API to aid advertisers

In February, Google released, out of BETA, the Shopping campaigns it had been testing with an exclusive group of advertisers. Google Shopping campaigns gives advertisers inventory and product feed data within AdWords. The new advertising campaign was designed to simplify the process …

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Biggest challenge for eCommerce business growth

Econsultancy and Neoworks partnered on a report that identifies integration with current and legacy systems is perhaps the biggest challenge when growing an ecommerce business.  The findings are supported by 43% of ecommerce company participants and 39% of supply-side participants in the study as …

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Millennials find inspiration for shopping through social networks

Friends’ posts influence millennial social media users to make purchases, states a recent report from the University of Massachusetts Dartmouth Center for Marketing Research. Nearly 70% of millennial social media users seem to be influenced by what their friends’ post on social networks. …

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Google’s Product Listing Ads exhibiting rapid adoption by marketers

Google’s Product Listing Ads are special search ads designed for eCommerce. The ads include features such as price and image inside Google search result pages. These Product Listing Ads experienced heavy growth in Q4 2013. According to a report in …

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How big is the tablet market in the US?

How many people own tablets in the US? A new study by the Consumer Electronics Association (CEA) sheds some light on tablet ownership in the US. About 44% of US online consumers owned tablets as of December 2013. The Pew Research Center’s …

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Shopping cart abandonment emails help increase revenue for eCommerce websites

Shopping cart abandonment emails can be a vital tool in the eCommerce marketer’s toolbox. Stated simply, cart abandonment emails help drive additional revenue and therefore should not be neglected. Coupled with remarketing, eCommerce website businesses can use the combination of cart …

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Ecommerce conversions from mobile and tablet

How many ecommerce conversions come from mobile and tablet. The use of mobile in eCommerce sales and conversions. Top sources for mobile commerce.

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eCommerce is gaining on brick and mortar retail

Ecommerce impacts the revenue of brick and mortar retailers. Traditional retailers are losing share to eCommerce rapidly, and a recent survey by IBM sheds some light on this trend. The study, Consumers Willing to Share Personal Details, Expect Value in Return, …

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