By Chantel Hall, Marketing Content Specialist and Lauren Lyons, Senior Analyst and Research Writer There are many reasons that bad leads find their way into your sales funnel, but a fundamental problem for many teams is that marketing and sales do not have a shared buyer definition. Without working...
By Scott Dame, Content Specialist Although their methodologies differ, marketing and sales teams share a fundamental objective: to increase revenue. It’s logical, then, that those teams would share information and align themselves strategically toward their common goals. Unfortunately, this isn’t...