online advertising


Smartphones Surpass TV

Smartphones over take TV. A recent report from Millward Brown analyzed screen activity from a number of angles and found that people spend more time on their smartphones than they do on TV.  People who took part in the study …

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How We Read Web Content

Study reveals how we read web content. People spend a lot of time liking, tweeting, sharing and generally promoting a wide range of online content. Content analysis often resides at the promotional level, and doesn’t delve too deeply into how …

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Release of Google Shopping campaigns and API to aid advertisers

In February, Google released, out of BETA, the Shopping campaigns it had been testing with an exclusive group of advertisers. Google Shopping campaigns gives advertisers inventory and product feed data within AdWords. The new advertising campaign was designed to simplify the process …

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Marketing industry challenges 2014

The marketing industry is changing. As always.  It’s easy to get caught up in automated business processes and fall into habits that don’t change despite shifts in the industry you work in. From time to time, it may be useful …

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Budget Allocation to Mobile Spending Not a Priority

Despite mobile device technology playing an ever-growing position in the marketing endeavors of software and other technology companies, few businesses plan to boost their mobile spending over the next year. The numbers come from a yearly survey by the Software & Information …

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Bots, Fraud, and Digital Marketing

It’s no secret that there have been an increasing number of bots running about the internet in the past few years. There are a multitude of different bots for different uses; some are used for web server analyses and file …

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Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online.  This worry affects business negatively. The largest areas of concern for online privacy are (listed in order …

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Nielsen reveals stats on digital vs television marketing

Nielsen Company, providing audience measurement systems through advertising, came out with a recent report that revealed the marketing growth or decline across the many different types of platforms that advertising can be found. It seems internet marketing has shown considerable …

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Facebook advertising trends for Q4 of 2013

According to a study by Kenshoo Social, Facebook advertising click through rates increased by 10% from Q3 to Q4 of 2013. Both ad impressions and ad clicks increased–by 51% and 66%, respectively. The 2013 holiday season competition powered a reversal …

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Digital Marketing and Gmail’s Promotional Tab

Though social media has certainly risen in popularity in terms of digital marketing, email still seems to be the victor when it comes to usage and effectiveness. But when Google announced that Gmail would have a new user interface in …

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Google pulls bad ads from it’s network

Google is focused on weeding out spammers, scammers, manipulators, counterfeiters, cheaters and malware providers from it’s network. Google has a dedicated anti-spam program for both it’s organic search efforts and paid search programs.  These bad advertisers also include shops trying to …

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Paid search performance for 2013

Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario’s Q4 2013 Global Paid Search Spend Analysis. Paid search for …

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Paid search spending continues to grow YOY

A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that growth occurred during the holiday season …

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Importance of Facebook & Google advertising for ROI

Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About Facebook,  Google and Facebook are highly important advertising …

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Google launches +Post Ads for Google Plus

Google has taken it’s first step at monetizing Google Plus. The first ad unit built for the social network will not run inside the platform. Instead, +Post ads will allow brands to turn their Google+ content into expandable display ads within the Google …

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B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising – 2013, by Ovum and  IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to be more conservative approach across most …

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Programmatic online advertising in 2013 points to increases in 2014

Programmatic advertising is very popular among online marketers. It’s popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends. According to studies by eMarketer, advertisers will now spend 75.3% more on …

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Keyword planner indicates trademarks

Google’s Keyword Planner now shows key phrases that are trademarked. The trademarked terms are displayed with a TM mark. Trademarked terms are allowed to be added to PPC advertising campaigns through Adwords (still).  The TM identifier will help reduce user …

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Search-referred traffic yielding great results

According to a new report by Chitika, How CTR Varies by Referring Webpage,  web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal website traffic or direct traffic. Web traffic originating from search …

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3 ways to get private, personalized help with Twitter

Twitter has been rolling out services using Direct Messages to help individuals better understand and utilize their platform. Twitter is evolving its private message tool into a marketing and engagement engine for the micro-blogging company. A new service called Twitter …

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