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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

How to Make a Lean Marketing Tech Stack Work For You

By Chantel Hall, Marketing Content Specialist The pandemic accelerated the need for digital transformations within companies. With that shift comes a wealth of digital marketing tools available to...

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Crafting B2B Case Studies that Support Your Value Proposition

By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When...

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B2B Audience Segmentation: How to Get Started and Evaluate Your Strategy's Success

By Chantel Hall, Marketing Content Specialist Reaching the right people with the right message at the right time is the foundation of all marketing efforts. The first piece — reaching the right...

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How Often Should You Update Your Blog? 3 Factors to Consider

By Steven Rafferty, Content Specialist Blogging is a great way to distribute content to your audience. It can help you build trust and authority with your readers, differentiate your brand from...

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Top 10 Skills Needed by Marketers Today

The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed...

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What the Running World Can Teach Us About “SEO vs. Paid Search”

By Chantel Hall, Marketing Content Specialist Runners have a wide variety of goals depending on their chosen event and training methods, but most are seeking to improve their endurance, speed, or...

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How to Write Buyer-Focused Copy to Improve Content Engagement

By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If...

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Ideas for Repurposing Content in B2B Content Marketing

By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to content...

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5 Questions to Ask When Hiring a Digital Marketing Agency

By Chantel Hall, Marketing Content Specialist When you consider outsourcing your digital marketing efforts, it’s essential to evaluate whether an agency will provide the results you’re looking for....

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How to Customize B2B Lead Scoring For Your Marketing and Sales Teams

By Chantel Hall, Marketing Content Specialist Lead scoring helps marketing and sales teams understand the quality of their leads and allows them to focus their efforts on prospects who are the most...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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