B2B Insights

B2B Marketing Insights

Sales enablement

What is an MQL, and How Do You Spot One?

By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first: Don’t just forward all those contacts to the sales team. More work is needed to whittle down the list...

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digital marketing

Demand Generation Strategies for 2023

By Steven Rafferty, Content Specialist Demand generation is a more comprehensive approach to marketing than traditional lead generation strategies. It can deliver significant benefits by generating awareness and buzz about a brand or a specific product.  Effective demand generation increases a...

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Sales enablement

Post-Conversion Analysis: Digital Engagement Tactics for B2B Companies

By Robert Leonard, Senior Content Specialist Almost half (49%) of DemandGen’s 2020 Lead Nurturing Survey respondents indicated that their lead nurturing efforts need improvement, and only 8% of them claimed their lead nurturing efforts were “excellent.”1 Lead nurturing is a challenge even in the...

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The Top 3 Challenges in Nurturing Leads for B2B Companies

By Lauren Lyons, Senior Analyst and Research Writer Lead generation is vital to creating sustainable growth, and it’s where many marketers spend a large portion of their yearly budget. An Ironpaper survey found that marketers still encounter many challenges in this area, notably: understanding...

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Web design

The “Why” and “How” of Accessibility in Digital Marketing

By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to the World Health Organization.1 The conversations around disability are often framed in terms of...

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Lead Generation

How B2B Marketers Can Close the Lead Generation Gap With Sales

By Sarah Cielinski, Senior Market Analyst, and Chantel Hall, Marketing Content Specialist A recent Ironpaper survey of of 180 B2B decision makers found that while marketing and sales teams are generally in alignment on successful strategies, marketers were significantly more confident that their...

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5 IT Marketing Trends for 2022

By Kaci Antoine, Content Specialist It’s time for IT marketers to expand beyond traditional formats and embrace more innovative ideas for capturing attention online. Strategies like personalization, video marketing, and leveraging artificial intelligence (AI) and automation can help IT marketers...

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Lead Generation

How to Successfully Engage B2B Buyers on Social Media

By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of C-Suite executives use social media when making a purchase, so creating buyer-focused content to attract...

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Lead Generation

Lead Generation Tips for B2B SaaS Companies in 2022

By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However, SaaS companies need to target the right audience with their lead generation strategy and focus on...

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digital marketing

Get Better Results From Your Digital Content Creation: Iteration in Digital Content Creation

By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a big difference between creating more content and creating better content.  Iteration helps B2B...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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