B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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3 Must-Know B2B Content Marketing Trends for 2021

By Nicky Cappella, Content Specialist Before 2020, content marketing became a more critical part of B2B marketing strategies across channels and industries. The events of 2020 (including the...

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The Benefits of a Data-Driven B2B Agency

By Jon Flaherty-Fisco, Content Specialist There is no question that data is a valuable marketing resource. Forbes found that 88% of companies use data to understand each customer better. Tracking...

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How to Succeed With Account Based Marketing on LinkedIn

More B2B marketing teams are turning to account based marketing for lead generation. Now that most organizations have canceled in-person events, B2B businesses need a new tactic to get in front of...

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Where Does Content Fit into My B2B Marketing Funnel?

A successful content marketing campaign requires an investment in copywriting, research, editing, and often design and marketing distribution. However, this investment is well worth it. DemandMetric...

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Writing B2B Content Headlines for Outcomes (and not just SEO)

By Omar Sofradzija, Content Specialist SEO is a means to an end and not an end unto itself. It’s easy to get caught up in keyword placement to a point where you can forget the whole point of bringing...

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Why You’re Missing Your B2B Marketing Goals (and what to do about it)

Goal-setting is a crucial part of any B2B marketing campaign. Driving towards a cohesive objective creates focused and measurable marketing campaigns. However, many marketers find themselves falling...

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10 B2B Content Ideas for Websites to Generate Leads

Lead generation can be a challenge for any B2B company. Content plays a crucial role in the lead generation process as it offers value for prospects and educates them during the buyer's journey....

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5 Ways Content Can Aid the B2B Sales Process

Updated February 2021. B2B sales is changing rapidly. Now with the pandemic pushing relationships online, companies are struggling to stand out in a crowded space. 40% of salespeople say earning a...

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Get to the Point: Making B2B Content Marketing Blogs Effective

By Omar Sofradzija, Content Specialist Start with the ending. Get to your key takeaway right away when drawing up B2B content marketing blogs instead of doddering around generalizations and easing...

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How to Optimize a Landing Page for IoT – Quick Wins

Selling IoT is complex because it includes so many stakeholders. From operations to business executives, each stakeholder needs to understand how an IoT investment impacts their department or job...


Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.