B2B Articles

B2B Marketing Insights

Lead Generation

How to Sell B2B Products Without Cold-Calling

Who hasn’t been on the receiving end of an unsolicited sales call? We all get them, and usually, we don’t want them. It can seem intrusive, distracting, and even awkward for recipients who aren't in a position to make a decision. The fact is, 90% of top-level B2B decision-makers say they don’t even...

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content marketing

When Should a Brand Invest in Outside B2B Lead Generation Services?

By Matt Pilon, Content Specialist From a small bootstrapped startup to a large B2B organization, marketing and selling products and services to business buyers can bring many challenges. B2B lead generation is a strategy that drives ideal customers to a company's products and services using paid...

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Knowledge Base

Ironpaper's 2023 Industry Hiring and Employee Retention Predictions

2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while businesses that emphasized employee wellbeing found...

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social media marketing

LinkedIn's B2Believe 2022 Event Takeaways

At this year's B2Believe event, LinkedIn focused on empowering B2B advertisers to be more creative, stand out amongst their competitors, and help their buyers understand their value proposition. Ironpaper Growth Specialist Daniel Traicoff attended the event virtually and summarized his takeaways on...

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Lead Generation

Ironpaper's 2023 Digital Privacy Predictions

The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio, Growth Manager; Sarah Ceilinksi, Market Insights &...

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content marketing

Get the Most From an Investment in B2B Content Marketing Services

By Jenny Goldade, Content Specialist Choosing a marketing agency for B2B content marketing services is the first step. B2B businesses must follow a few best practices to get the most from their investment. Ultimately, they should ensure the content team understands their goals and how to solve...

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content marketing

Ironpaper’s 2023 Content Marketing Predictions

Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important as B2B companies try to build brand awareness...

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B2B sales

What Does 2023 Have In Store for B2B Companies?

CEO and Founder of Ironpaper, Jonathan Franchell, discusses what’s to come for B2B companies in 2023. His predictions center around a changing economic climate and other market forces that are forcing buyer behaviors to change. Jonathan explores what B2B businesses can do to work smarter, support...

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Lead Generation

10 Tips for Time-Strapped Content Marketers

By Chantel Hall, Content Specialist In 2021, 67% of content teams were asked to do more without additional resources.1 Unfortunately, this trend is likely to continue as recession looms and buyers experience uncertainty in the marketplace. Instead of working longer hours and eventually burning out,...

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You’re Tracking the Wrong Account-Based Marketing Metrics

By Robert Leonard, Senior Content Specialist In a survey of 159 B2B decision-makers, only 8.1% of B2B leaders reported having “very effective” messaging, and 30% of marketers said speaking to buyer’s pain points is the most important part of marketing and sales messaging. Struggling with messaging...

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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