A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
digital marketing, content marketing, ABM, B2B Marketing
Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80%...
digital marketing, content marketing, B2B sales
By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is...
digital marketing, content marketing, ABM
By Chantel Hall, Marketing Content Specialist Many businesses focus on increasing the number of visitors to their website, but without any clear next steps for visitors to take, the higher number of...
Sales enablement, digital marketing, demand generation
By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become...
SEO, Lead Generation, social media marketing, digital marketing, content marketing, online marketing, Knowledge Base
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a...
By Chantel Hall, Marketing Content Specialist The top of the sales funnel is your first opportunity to connect with your target audience, and optimizing your top-of-the-funnel marketing content can...
By Chantel Hall, Marketing Content Specialist Looking through Ironpaper employees’ calendars, it’s not uncommon to see blocks of time marked “School Dropoff” or “Naptime - no calls.” Fifty-two...
By Matt Pilon, Content Specialist B2B marketing directors face unique challenges in their leadership roles at marketing and advertising agencies. They’re on the hook for managing strategy, relations...
demand generation, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist, and Lauren Lyon, Senior Analyst and Research Writer In our “Why Do My Leads Suck?” series, we’ve covered a few different ways to address the quality of...
digital marketing, content marketing, B2B sales
By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer The crucial step between attracting a lead and closing a deal is often misunderstood or ignored...
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