A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
Categories
ABM, account-based marketing, B2B marketing, Knowledge Base
While B2B companies typically have a good sense of their target market, they often struggle to get in front of the right prospects via marketing channels. A common mistake is pushing out a...
Knowledge Base, account-based marketing, B2B content marketing, B2B marketing
The use of B2B content marketing strategies have been steadily on the rise. The number of B2B marketers with a documented strategy has risen two percent year-over-year since 2017 (Statista), and now...
account-based marketing, B2B content marketing, B2B marketing, Knowledge Base
The use of B2B content marketing strategies have been steadily on the rise. The number of B2B marketers with a documented strategy has risen two percent year-over-year since 2017 (Statista), and now...
B2B marketing statistics, stats and trends, B2B marketing, Knowledge Base
B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges,...
B2B, digital PR, digital marketing, content marketing, B2B sales, Knowledge Base
There is a misconception that video content needs to be a flashy production filled with impressive b-roll footage, custom graphics, and shot on an expensive studio camera. That’s why you might be...
B2B companies often ignore or downplay the role of a website in their sales process. Prospects often explore resources and content on brand websites throughout the sales process. We often see...
ABM, digital marketing, content marketing, B2B sales, demand generation, Knowledge Base
Account-based marketing (ABM) is an increasingly popular strategy in the B2B industry. Known for closing more qualified leads, ABM yields a higher ROI; 71% of ABM marketers cited a higher return...
The number one job of a B2B website is qualified lead generation. Unfortunately, many companies don’t maximize the value of this digital powerhouse. Instead, they use it as a static brochure that...
ABM, digital marketing, content marketing, demand generation, Knowledge Base
Content marketing is effective for any business that wants to be seen as an industry thought leader, make their website a business-growth driver, improve sales nurturing, and gain visibility with...
Companies are increasingly building their websites for lead generation and sales acceleration--seeing their website property as more than just a static brochure. A website can perform as a lead...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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