A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
digital marketing, website, design, B2B Marketing
By Chantel Hall, Marketing Content Specialist Landing pages are commonly used in B2B marketing, and when optimized, they can be a high-performing lead generation tool. However, to build successful...
Web design, stats and trends, web strategy
A least 50% of B2B buyers moved to a more fully digitized purchasing process in 2021 as a result of the pandemic.1 A website is a critical element of successful digital marketing and sales processes....
Lead Generation, web strategy, mobile development, marketing
By Chantel Hall, Marketing Content Specialist Landing page forms allow marketing teams to collect data about a lead while also providing tangible value through a content offer, webinar, newsletter,...
B2B, digital marketing, B2B sales, Knowledge Base
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool...
digital marketing, content marketing, web strategy, B2B Marketing
By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help...
digital marketing, online marketing, B2B Marketing
By Chantel Hall, Marketing Content Specialist Digital marketers are inundated with data today — so much so that it can be difficult to know what data points and metrics to focus on and how to...
By Chantel Hall, Marketing Content Specialist Successful marketing requires data-driven insights built around the metrics that matter. “Vanity” metrics such as social media likes, views, and website...
By Chantel Hall, Marketing Content Specialist The average B2B sales decision involves 11 active members and up to seven occasional participants, each of whom has their own priorities, concerns, and...
Lead Generation, content marketing, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at...
content marketing, online advertising, ABM, B2B Marketing
By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing. Copywriting and content writing — two critical functions of successful digital marketing — are...
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