B2B Articles

B2B Marketing Insights

Lead Generation

The marketing issues that cause IT companies to underperform. 

Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT companies. Failure to Differentiate or Specialize One...

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B2B

How B2B Leaders Can Cut Recruiter Fees and Grow a Talent Pool Through HubSpot

Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if there’s an alternative? What if you build your own...

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B2B

5 Essential Considerations of IT Transformation (in the Age of AI)

Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI is a strategic imperative, not a siloed IT...

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business

2024 is an opportunity for growth and a departure from the pandemic past.

How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work. The frequency of its usage seemed simultaneously...

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Nora Leary Promoted to Vice President of Sales

Ironpaper is excited to announce Nora Leary’s promotion to Vice President of Sales! This promotion is a testament to Nora’s outstanding contributions, unwavering dedication, and exceptional business development skills. Nora joined the Ironpaper team three years ago as a Growth Director. In this...

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analysis

AI Hype Won't Drive Software Sales in Healthcare

When it comes to AI in healthcare, the potential is boundless, unfathomable, and likely to revolutionize care on many fronts. But just because new applications for AI in healthcare are proliferating at breakneck speed, it doesn’t mean that the industry can adopt them at the same pace. Tech...

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B2B

Unlocking Next-Generation Business Models: IoT Solutions Improve B2B Value Propositions.

Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost savings, and advanced service delivery. Businesses...

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B2B

Securing the Future: How IoT Spurs Growth for Cybersecurity Firms

As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for Cybersecurity firms that wish to grow within a growing...

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Lead Generation

B2B Influencer Marketing Takes Center Stage

The term "influencer marketing" conjures up images of highly followed TikTok or Instagram accounts pawning new products for brands that give them a commission. However, the spotlight is shifting toward the somewhat overlooked realm of B2B influencer marketing, revealing a distinct landscape with...

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analysis

Reporting is Crucial for Building Collaborative Client Relationships

In an agency world prone to constant transformation and change, data has the ability to center and focus our work, allowing us to tune out the static and focus on what’s most important — and valuable — for our agency and our clients. Unfortunately, too many agencies often treat reporting as just a...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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