Not all Wordpress plugins are developed with mastery or utilize best-practices. Developers of all skill-sets are invited to contribute to the Wordpress community, but not all their creations are ready for prime-time. When planning to use a Wordpress plug-in for a business, ensure that you test the...
Did you know that you can build mini, focused search engines for Wordpress that search specific categories? You can transform sections of your website into individual blogs or topical sections. For websites with both breadth and depth of content, building a search function for specific categories...
Social media is a great way to reach out to potential customers as well as advertise your products or services. As it stands, global social marketing commerce earnings are expected to reach an estimated $30 billion by 2015. In the United States alone, 50 percent of businesses use social media to...
Remarketing allows marketers to display ads to visitors who've previously been on your website as they browse the Web. Remarketing uses programmatic buying to display ads on a broad array of participating websites. Within the Google ad network, a prospect who visited a brand website may see the...
The new year represents fresh beginnings. For a business, fresh beginnings do not happen automatically, but the perspective your team brings to the game, does help inspire, restore and renew. Additionally, updating brand assets help inspire employees, partners, customers and leads. One area we...
Making it easy for a website visitor is essential for building a relationship. The combination of easy navigation with relevant content will help significantly reduce the number of visitors who bounce (or leave your site). Your web design navigational scheme needs to make sense to your...
Easy and cost-effective ways to make a presence online AWeber, a global email marketing software provider, released a survey today on small business owners and marketers. This study indicated that 94 percent of small business owners and marketers declared online marketing to be very important for...
Why are landing pages important for lead generation? Most business people view no more than one web page after clicking an advertisement online. Usually, if a prospect doesn't like what they immediately see, they click away. For this reason, B2B marketing teams need to be familiar with landing page...
Marketing across multiple social media platforms can be a chore to keep up with, but when used correctly, it can be an asset to gaining website views and building an audience. Instagram, for example, requires a bit of know-how to ensure that an account doesn’t run stagnant and useless....
Many start-ups face enormous pressure to succeed. This pressure causes many start-ups to adopt bad marketing practices, as they try to drive short-term sales, website traffic and build subscribers. At concern here is the adoption of bad practices like buying links, buying followers, joining link...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Despite decades of evidence showing its diminishing returns, Ironpaper's research found that 74% of B2B leaders still purchase cold lists to feed their pipelines. For many, this seems like an easy answer to pipeline pressure: push more messages, get...
B2B marketing isn't getting easier. It's getting exponentially more complicated. The system wasn't built for this level of complexity. Today's marketers are asked to deliver pipeline, build long-term brand value, enable sales, manage campaigns, and...
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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